Blockbuster to Expand Blu-ray

In yet another nod to damn from customers and a good push to help raise further awareness from the Sony backed format Blu-ray, Blockbuster is going to be displaying 42″ monitors, powered by the PlayStation 3, showing off Blu-ray. Blockbuster is also looking to raise its inventory dramatically by Fall. In a statement, Blockbuster merchandising and distribution exec David Podeschi said, “We believe Blockbuster is perfectly positioned to drive consumer adoption of this next-generation DVD format and to become the customer’s headquarters when it comes to renting or buying Blu-ray movies.”

Its nice to see Sony work with retailers and help raise awareness and also show customers the benefits that Blu-ray can offer in the home theater, because the sooner customers embrace Blu-ray the sooner, the prices can fall and with lower prices, the sooner customers can embrace Blu-ray. What an awesome circle to be apart of.