Blu-ray Awareness hits 60%

Seems like the BDA association is on a role. Although we would all wish this number was for adoption, its alteast a good start to there as a recent survey of the American household concludes that atleast 60% of people are aware of Blu-ray. So although this doesn’t turn around to actual sales, it means that the consumer is aware of the product and you cant buy something that your not aware of. Now its up to the BDA to start educating the consumer and retailers and really show to the consumer what Blu-ray has to offer.

[Gizmodo]