Advertising Bliss: Sony Foam City

This has to be by far one of the most amazing advertising campaigns ive seen. Both visually and inspirationally. Sony in Miami designed the worlds largest foam machine that custom build for the shoot, making a total of 120 million gallons of bubble. That’s 500,000 gallons per minute. The commercial premises was to give all the locals Sony Camera’s ranging from Alpha DSLRs, Cyber-Shots and Handycams and allow them to experience this event and produce their own footage. Now the armature footage itself was not used for the commercial, but it will be posted on Sony’s online gallery.

Hit the magic button to take a look at the behind the scenes for this amazing shoot.

[Via Sony]