Sony Pledges BD-Live on All Releases

Sony’s VP of New Business Development, Rick Marty, during the Home Media Expo pledged that Sony Pictures would include BD-Live (Blu-ray live) as a standard feature on all future Blu-ray releases. This all comes after some fantastic integration into Walk Hard: The Dewey Cox Story and Men in Black.

Marty went on to say :

“We have seen a great response so far. Twenty percent of people who bought the titles are activating BD Live, and of that 20%, 75% went and downloaded something from the discs. There is an appetite for this.”

Marty finished off with;

“We are in the early days of BD Live, and this is just a taste of what the technology can do.”

Although Blu-ray might not be for all, it really allows those who are movie buffs to get more out of their movies with interactive content and downloadable content.

[Via Video Business]