Sony Ericsson stumbles with profits. Hopes to break even in Q2

Sohrab Osati

Sohrab O. is the founder of SonyRumors.net and Bebi Tech, an Apple Consultant company.

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It seems like the world wide recession isn’t holding back on Sony Ericsson as the cellphone giant struggles to make that division profitable. Last week, SE pointed out that “disappointing European sales of its mid- and high-end mobile phones”, putting to company to hopefully just break even for Q2 of 2008. Some analysts are suggesting that shipment delays and a dearth of low-end handsets also carry a share of the blame, although Sony is introducing some brand new low-end sets to hopefully pull in those, looking to spend less. On the flip side, as the high end, smartphone handsets get more popular, Sony has the highly anticipated and eagerly awaited Xperia X1 on the way. Hopefully some advertisement will help educate customers that there will be other phones besides the iPhone.