Well how about that. In a new world study of 32 countries and 600 companies, Sony has ranked as the worlds 2nd most reputable company, only behind Google (and I really dont get this…really? Google?). The ranking goes:
- Sony
- Disney
- BMW
- Mercedes-Benz
The figures were calculated in two parts:
“Reputation Institute measured the reputations of the world’s 600 largest companies in their home countries.”
“The highest rated companies in each of 32 countries were then selected as candidates for a second study that also rated the world’s most visible and valuable corporate brands provided they had above average home country reputations.”
“The outcome of the second study was a final roster of 28 global companies that are well regarded at home but that have also successfully exported their reputations around the world.”
Sony’s big rivals like Apple ranked at 6th while Microsoft hung back at 11th.
[Via PRNewswire]
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