Sony Introduces External Flash for Alpha and DSLR Cameras with Quick Shift Bounce, the HVL-F43AM

by Sohrab Osati | Apr 14, 2011 | 8 comments
Sohrab Osati

Announced for Europe and we’re guessed head to other territories in months to follow, Sony is releasing a new external flash, the HVL-F43AM. Designed to be dust and moisture resistant, this new rugged flash also has a few neat tricks up its sleeve like working Sony’s Wireless Ratio Control and will come with the Quick Shift Bounce system. This new feature allows “lash head position to be adjusted instantly when switching between horizontal and vertical compositions. This maintains consistent shadow positions regardless of camera orientation, allowing easy creation of natural-looking ‘bounce’ effects.” This Alpha and other branded DSLR based flash is priced at $350 and will be available in Summer.

Hit the jump for additional photos and  a press release from Sony.

 

Also introduces new Alpha system accessories including bracket, carrying case and lens hood

  • HVL-F43AM external flash with GN43, Quick Shift Bounce adjustment, wireless ratio control and dust/moisture resistant design
  • More new α system accessories: VCT-55LH bracket, LCS-AMB soft carrying case and ALC-SH111lens hood

VCT-55LH Bracket
The VCT-55LH is a versatile mounting bracket that offers space for mounting additional ISO cold shoe accessories. A useful add-on for all A-mount cameras by Sony, the bracket can also be used with E-mount cameras such as the NEX-5/NEX-3 and the Handycam® NEX-VG10E HD camcorder.

Other accessories – like a shotgun microphone – can be securely mounted while the camera’s main shoe is occupied. The VCT-55LH is ideal for use with the CLM-V55 clip-on LCD monitor that offers a clear, high-resolution view of images during video and still shooting.

Soft Carrying Case LCS-AMB
The LCS-AMB soft carry case protects your A-mount camera and attached standard zoom lens while you’re travelling. A special suspended partition cradles the camera securely while allowing quick access. Finished in durable black polyester material, the case can be slung over a shoulder using the supplied strap, carried by the grab handle or attached to a belt. It also features handy pockets with space for up to two extra batteries, spare memory card and lens cap.

Lens Hood ALC-SH111
Compatible with DT 35mm F1.8 SAM and 85mm F2.8 SAM lenses, this round-profile hood shades from direct sunlight to prevent glare and lens flare.

Pricing and Availability
The new HVL-F43AM external flash, VCT-55LH bracket, LCS-AMB soft carrying case and ALC-SH111 lens hood for α cameras by Sony will be available this summer for about $350, $50, $50 and $20, respectively.