Just a few days ago, we reported on the potential business merger between Sony and Toshiba’s LCD business. The two companies were hoping that, with such a merger, they could cut costs while driving R&D for OLED at a faster pace. With the two businesses combined, both companies could also do a better job at fending off Samsung and Sharp. Now, Hitachi, another Japanese company, seems to want in on this potential LCD business merger as well. Hitachi, who once used to be a dominant player in the television market, has been fairly absent from the scenes as other companies like Samsung and Sharp have gained and passed the company. Adding a potential 3rd partner could vastly help both Sony and Toshiba to lower their costs even further, while driving up R&D towards OLED which Sony and Toshiba believe will be the future of all screens, big and small.

[Via Reuters]