Just a few weeks before Christmas, Sony decided to fight off Amazons Kindle by dropping the price of the superior specced Sony Reader Wi-Fi (PRS-T1) to $129, down $20 from the original MSRP. The price which was already below Amazons Kindle Touch would take another $30 reduction, down to $99 the following week and would stay that way till the end of the holiday season. With Christmas behind us, Sony has stuck to its word and has ended the temporary price reduction, pinning the Reader Wi-Fi at $129.
Like all Sony things, I just wished that the strategy was implemented a few weeks earlier and maybe lasted another week or two, ya know, for all those gift cards and checks people tend to get. Still, it’s nice to see them be extremely price competitive for the few weeks and still continue to offer the better price when compared to the Kindle Touch.
Discuss:
Despite raising in price, do you think that the Sony Reader Wi-Fi is still competitively priced at $129?
[Via Sony]
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