Future Lab Program – Concept Movie

Sony Future Lab Program

Just last week, Sony unveiled their Future Lab Program which is designed to get input on their prototypes. Now either Sony believes they’ve invented the Clap On or somebody recently listened to Ja Rule’s Clap Back song. While I’m not 100% in love with the video, I like the direction Sony is starting to go towards. The video has the feel of a startup with it and if Sony is to succeed going forward, they need to majorly revamp their internal culture first.

While in the early 90’s Apple was on the brink of collapse, one thing that the company had going for it which allowed Steve Jobs to come back and turn it into the worlds most lucrative company on the planet was the talent that had stayed. For Apple at the time, management which lacked any vision was the problem and not the individual engineers that worked there. I think Sony has been in a similar position for the past decade and only now under Kaz Hirai are they doing some house cleaning.

If Sony can strengthen their internal culture, not only are we more likely to see more innovative products and better retention of current talent, but Sony is that much more likely to be able to recruit future talent. The Future Lab Program concept movie after the jump.

Oh, and in case you don’t know the song:

Discuss:

What did you think of the video?

[Via Sony]