Sony Named World’s 76th Most Valuable Brand

Sony_Building_HQ_Japan

Sony has been named the worlds 76th most valuable company according to the yearly list by Forbes, which ranks the top 100 companies. Leading the list is once again Apple with a brand value of $154.1B and $233.7B revenue. For comparison, the Sony brand is valued at $7.6 billion with a $59.3B revenue. To put that in context, Apple made $6.056 billion in revenue from software and services (iTunes & iCloud) just last quarter.

At its peak in the late 2000s, Sony was valued at nearly $100 billion and has seen its share and influence dramatically decrease. With the arrival of Kaz Hirai at the helm, Sony has seen its valuation steadily rise which is up 9% compared to the year before. Rival Samsung’s valuation is down 11% thanks to Apple as they continue to squeeze the Korean giant out of the high-end market.

Here is how some of Sony’s competitors and peers ranked:

  • #1 – Apple – $154.1 B
  • #2 – Google – $82.5 B
  • #3 – Microsoft – $75.2 B
  • #5 – Facebook – $52.5 B
  • #7 – IBM – $41.4 B
  • #11 – Samsung – $36.1 B
  • #12 – Amazon – $35.2 B
  • #17 – Intel – $27.7 B
  • #38 – HP – $13.8 B
  • #79 – Netflix – $7.4 B
  • #82 – Panasonic – $7.1 B
  • #84 – Canon – $7.1 B

Discuss:

What areas do you think Sony has to work on in order to increase their market share?

[Via Forbes]