More affordable Sony XE70 4K HDR TV without Android announced

Sony_4K_HDR_TV_XE70

If Android TV is not your thing because you’ve already got a set top box you like to use like Apple TV or perhaps PS4 Pro, then you’re in luck. Sony has announced a new, more affordable 4K TV lineup for 2017, the XE70, without any of the connected functionality and just the good stuff, their display technology. From Sony:

 The XE70 Series has an elegant minimalist design with a narrow frame featuring an aluminium finish and a clever cable management solution that allows cables to be neatly arranged across the back of the TV and channelled into the unique stand for a tidy look 

From Flatpanel HD:

 Despite being an affordable TV, XE70 will still support HDR (High Dynamic Range). Sony did not specify numbers for peak brightness and color gamut, and neither did it comment on which formats are supported. HDR10 should be a sure bet but the question is whether HLG is also included. We are chasing more information.

The company says that XE70 is powered by the 4K X-Reality Pro picture engine. It also has MotionFlow processing built-in. 

No word yet on pricing but when released in Europe this July, the series will be offered in 43-, 49-, 55-, and 65-inches. Would you buy a TV without Android TV or is that not a big draw?