Here’s something I don’t often get to say – Sony released an ad that’s simple and mesmerizing. Even though the price for the A1E OLED puts it out of range for most consumers, it’s important that this TV could have the right kind of flair and pizzazz to make people reconsider the brand, even if what they end up purchasing is a different TV like the X940E. A product halo affect is something that shouldn’t be underestimated and till now, even if Sony has had a worthy product, they haven’t been good at telling people about it.

Now of course a single ad released online isn’t suddenly going to drive massive mindshare towards Sony, nor the A1E but it’s a good sign and a beautiful ad. For those playing at home, make sure you change the video setting to 4K, sit back, and enjoy.

What did you think of the Sony OLED ad?