In recent years, Sony has been attending SXSW where hipsters and tech lovers flock to the once-a-year event where the latest in new age art, science, and technology are on display. It’s here that Sony’s been hard at work promoting and testing Project N, their wireless headset. Having already shown off Project N two years in a row, what was Sony to do? Create a Mixed Reality Cave, of course.
Nathan Ingraham writes this for Engadget:
Imagine a world where you’re walking with your Xperia XZs Mark II Premium Plus and you’re low on charge. What’s one to do? Plug in via USB-C? Too 2016. Place said phone on a wireless charger? Not a chance. Instead in this ultra-futuristic world, Sony would have your phone borrow charge from other devices. According to a patent filed in 2016:
You know what Sony’s amazing at? Designing products and winning awards for them. You know what Sony is terrible at? Telling the world and not regular readers of sites like SRN that they make these fantastic products.
Today Sony is proud to announce that 18 products have been honoured with iF Design Awards, including three prestigious gold awards. The products that have won gold awards are the PS-HX500 turntable, Future Lab Program™ T Interactive Projector and PlayStation®VR (PS VR) virtual reality system for PlayStation®4, from Sony Interactive Entertainment (SIE).
Here are the products that won:
Nothing excites me more than when analysts write about how a company should run its business with magical fixes like “improve that” or “innovate there” like these buttons exist within a company and they never realized they should click them. Today we have a slightly different variation of analyst pie-in-the-sky talk with some what I would call outlandish forecasts by Damian Thong. According to him, Sony in 2017 is going to be able to double its profits and it’s quite simple how.
Today is a twofer for Samsung news. As someone who obsessively covers and utilizes Sony and Apple hardware, you’d likely guess that I’m one of the world’s biggest fans of Samsung. So huge in fact that this news brings nothing but a smile to my face. Sure that’s a bit childish of me but as a company who clearly lacks any kind of taste or moral compass, the following news comes off the least surprising.
When you can’t beat them, join them. Fun fact, despite the whole Galaxy S7 debacle which had Samsung recall the entire lineup, the South Korean giant still reported giant profits for Q4 2016. The reason? Their components division which has the likes of Apple and others buying chipsets, RAM, and flash memory by the truckload.
For Samsung, it’s a win-win. Compete with Apple in the phone space but also sell them to as well. Profits roll in either way. Now Sony is finding itself in a similar situation.
(note that you can click on all charts for a much higher resolution version)
It’s been a rather tumultuous week for Sony with news coming out that Sony Pictures would be responsible for a nearly $1 billion writedown which you can see in the above profits chart. Though Sony begs to differ, I think Sony Pictures is either quietly being put up for sale or that was the result of a sale falling through which meant Sony had to balance the division out but I’ll leave that for another piece. I’ve already broken down the earnings report for two divisions:
So where does that put Sony as a whole for Q3 FY16? Profitable, but not by a lot. Jon Russell writes this for TechCrunch:
One of the topics I despise the most after any show, be it CES or E3, is who “won” – as if there is some award given to the company that shouts the loudest or has the shiniest new thing. Well, I digress, I guess there is – show after show, news publications, blogs, and online personalities crown differing products as “best of show,” “best in class,” “most innovative” and so on and companies hoard them as much as possible to shout out how good their new box is. But to believe in that is to believe in the hype bubble that is CES and luckily Sony smartly didn’t play into that hand – let me explain.
I somehow missed this news last week but Guerrilla Cambridge, the highly talented crew behind RIGS for PlayStation VR, is closing up shop. Robert Purchese writes for EuroGamer:
Sony is closing Guerrilla Cambridge, the developer of PlayStation VR game Rigs Mechanized Combat League. The studio was formerly SCEE Cambridge, and was in operation for 19 years.
Guerrilla Games’ main studio in Amsterdam, where PlayStation 4-exclusive Horizon: Zero Dawn is being made, will not be affected.
According to Sony:
Long before LG, Panasonic, and others got into the robotics business, Sony was not only doing heavy research in the field, but also had a fully functional consumer product: AIBO. Sure, compared to technology today AIBO’s functionality appears basic, but for its time, the fact that AIBO could walk around the house, have minimal interactions/reactions, and even allow for things like logging in via a computer app and see from its perspective were fairly advanced.
Still it’s hard to blame Sony for eventually dropping the venture. Today, we take a lot of the tech at our disposal like vast availability of Wi-Fi, 4G, and computer miniaturization for granted, which no matter how much money Sony poured into AIBO, would not have been available in the early 2000s. To put the rapid pace of computer miniaturization, which is a necessity for robotics into context, the Apple AirPods, which house their custom W1 chip are actually more powerful than the original iPhone. Now take the leap of computing power and add to it modern and more nimble operating systems with cloud connectivity and we can begin to see a far more advanced AIBO which is clearly what Sony is aiming for.
Putting the practicality of needing or wanting a camera on your Android Wear smartwatch or Apple Watch aside, it looks like Sony might be the first at developing a sensor small enough to a fit camera inside our wearable companions. Hillary Grigonis from Digital Trends:
The company says it’s the smallest one megapixel sensor yet and could help reduce the size — or increase the features — of smartwatches and other small, lightweight devices.
The sensor captures images at about 1,296 pixels at the longest edge, yet the sensor itself only measures two millimeters. That sensor is paired with a low-profile lens that measures 2.6 millimeters. The circuit that connects the camera to the rest of whatever tiny device it’s implemented in is also tiny — Sony reduced the number of conductor pins to 20 to shrink the connection down to 3.3 millimeters.
Another important milestone for the sensors are their low power consumption which, while important in mobile, is the difference between functional and not for wearables.
A fairly unknown party of Sony’s business to many is their professional lineup of equipment that’s mainly targeted at those in the broadcast community. From Bundesliga games to the biggest films to come out of Hollywood, there is a good chance that some Sony equipment was used. To that end, Sony is bringing to market a portable and shock resistant Thunderbolt 2 RAID drive which comes in a 4TB and 6TB configuration that’s meant to accommodate those shooting in 4K.
Sony’s expanding line of professional storage technologies now includes two distinctive, rugged and portable RAID (dual 3.5 inch HDD) products for ultra-fast data transfer on location in 6TB and 4TB capacities. Each new model has the transfer speeds and high performance needed for 4K production and deliver effective high-capacity content workflow options from the field to the studio.
Sony continues with:
I haven’t had a chance to write about it quite yet but if early reviews are any indication, the Sony Xperia Ear is a hot mess of a product which I’ll be covering soon. Regular readers will know that recently I’ve been banging hard on the AI drums and believe like mobile, which set the precedence in tech for a decade and dramatically shifted the power players of the world, AI will do the same for the next decade. To their credit, unlike with mobile, Sony is getting into it early and it will be some time before true market leaders are established. Till then, we’re going to get a bevy of products that incorporate voice and AI in one way or another.
Today’s news that Google Assistant is coming to Sony TVs and speakers is a big win for Sony in the short term. From Sony:
I’ve written extensively about a transformation that’s been happening at PlayStation where a division that was once responsible for just one console every few years is now one of the biggest pillars of Sony. One key reason for it is that PlayStation is shifting from just a hardware vendor – though this year alone, they’ve released more hardware than ever before, PS4 slim, PS4 Pro, and PS VR – to a company that’s rich with services. They include PlayStation Now, which gives you the ability to stream PS3 games on numerous devices, including PS4, PC, and countless 4K TVs and PlayStation Vue, Sony’s vision of what the future of TV looks like. And one key advantage that services have over hardware is the recurring revenue they produce. Where with a PS4 purchase, you only once plunk down $299 or $399 once and purchase a handful of games a year, with PS Now or PS Vue, you’re continuously generating revenue for Sony and investors are beginning to take note of that.