I’m really surprised that it took this long for a device like this to come out but it’s finally here. The new Sony DSX-S200X and DSX-S300BT are built in CD players so to speak for your car, except that it sucks up your iPod (and allows other USB devices to be attached to it as well) and will play your music for you. This device will also give you access to your playlists as well. It’s hard to tell from this picture, but your unit will go inside of this player and then the front will flip back up to reveal your traditional dash screen and give you access to radio etc etc. The key difference between the S200x and the S300BT is that the BT stands for bluetooth, meaning that it can provide you with handsfree calling, as well as music streaming. Both units will be compatible with all iPods and iPhones, as well as other USB devices. Look for a September release with a $200 and $280 price tag.

Hit the jump for a picture of the Tune Tray with its LCD screen as well as for the official press release.

 SONY ADDS TWO NEW “TUNE TRAY” CAR STEREOS TO MOBILE ELECTRONICS LINE
New Models Feature Dual USB Ports, Advanced Sound Functionality

WHO: Ideal for users of iPod®, iPhone®, Walkman® and other digital music players who are looking for a convenient, high-quality audio experience in their car.
WHAT: The new Sony DSX-S300BT and DSX-S200X car stereos each feature Sony’s TuneTray™, an internal mechanical compartment for an iPod or other USB devices.

On command, the sleek front faceplate of each stereo will flip down and outputs the TuneTray compartment, complete with an iPod adapter, for quick connection to music players. Once connected to a device, the stereo flips back up and maintains standard functionality. Each model also features an external USB input, allowing users to connect two USB capable devices simultaneously, as well as a crystal-clear OEL display.

The DSX-S300BT Head Unit features built-in Bluetooth® technology for hands-free calling and wireless music streaming. This model also has Sony’s unique SensMe™ technology, which analyzes a connected music library to create custom playlists and radio channels, and utilizes an Advanced Sound Engine (ASE) to provide an outstanding in car sound environment.

The DSX-S200X also features both SensMe™ technology as well as an Advanced Sound Engine. These models join Sony’s current DSX-S100, currently in market, expanding the innovative TuneTray car stereo lineup to three models.

WHERE: The Sony DSX-S300BT and DSX-S200X head units will be available this September at authorized retailers nationwide for about $280 and $200, respectively,