Fact Check, Sony not only developed Blu-ray and helped push it with the PlayStation 3, but they also make Blu-ray players and recorders. Sony also makes Bravia televisons and they happen to be the number one seller of LCD’s. Now without a HD LCD TV, Blu-ray itself wouldnt be worth much. So it only makes sense that if you want to push your Blu-ray line, you would bundle it with your HD TV’s. Now Sony is hoping to “increase the global market share of its BD products from 20-percent currently to 50-percent by the end of 2008,” and with HD DVD out of the way, it leaves only to educate and intise the DVD market. One of the ways Sony is looking to do this is hinted by Ryoji Chubachi who states Sony is looking to offer LCD’s with “BD recording functionality.”
Many people are currently on the verge of upgrading to an HD TV and it makes sense to bundle two HD products instead of trying to explain to the consumer that they might own a HD TV but they shows and DVD’s they watch are not HD. Two Birds with one Stone. Just an expensive stone we assume but hey, nobody said this stuff was cheap…yet
