A while back, Sony released a series of new E-mount lenses under a new branding dubbed G Master Lens which have been called exceptional by most reviewers. Now Sony wants to give you a peek at what’s underneath one of these pricy pieces of glass.
Ever wonder what pieces make a lens? Here’s your chance to see what’s inside the FE 24-70mm G Master Lens. Watch now!
So if you’re into tech teardowns or lens guts, this video should treat you just fine.
Sony has been pushing hard for the photography market to embrace their Alpha lineup of mirrorless cameras and one such way has been with the release of three new G Master Lenses. The new lens series is part of Sony’s more professional grade lens offerings and where before, the company designed lenses in partnership with Carl Zeiss, the G Master line is fully developed in house. Jordan Steele writes on Admiring Light:
With a price tag over $2,000 and the long-held desire for a fast standard zoom for the FE system, hopes are extremely high for this lens in the image quality department. Thankfully, in the most important areas, Sony has really knocked it out of the park with this lens.
So let’s look at how the lens performed in a few key areas.
Sony has been doing the rounds the past few weeks in order to promote their newly-announced G Master Lenses while also giving us insight as to where they see photography going. While Canon and Nikon continue to be darlings in the photography circles, it’s more due to old habits that die hard and less because of any advantage they hold over Sony. In fact, when it comes to mirrorless, Sony has been the leader for the past four years.
Rod Lawton writes:
Sony flew journalists from across Europe to its Amsterdam HQ to see and try its new G Master lenses. It was a chance for Sony engineers to explain what they were trying to achieve with these new designs, and for journalists to try them out, get some pictures and get some technical insights straight from the people who made them.
Highlights from his experience with Sony lenses after the jump.
At the beginning of the month Sony debuted their G Master Lens series, which consists of three new E-mount lenses:
While Sony has been focusing on capturing the pro-consumer crowd, these lenses instead are aimed to attract professional photographers. Neal Manowitz, Vice President of Digital Imaging at Sony Electronics:
The new G Master brand represents the finest and most impressive group of lenses that Sony has ever brought to market.
After the jump, Sony breaks down their three newest lenses and the innovation that’s packed into them in a video spot.
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