Although in the United States, the eReader market is being dominated by the likes of Amazon with their Kindle and Apple with the iPad, Sony sees a different future and opportunity in Japan. Sony has talked about how they wish to offer eReaders for Japan and it’s odd to think that they don’t, but the truth is that nobody has really has cracked the market in Japan yet. Fast forward a year later and now we know why Sony has been silent on this matter. Instead of releasing just a product with no ecosystem, Sony has been hard at work in creating an “elaborate e-book distribution platform” with local telecom operator KDDI which was their partner as well on their Sony Ericsson 16.1 megapixel phone. Reports peg an immediate launch, slated for early December with 5- and 6-inch readers to greet the first wave of customers with ¥20,000 ($237) / ¥25,000 ($297) price points. Part of Sony’s plan is to offer far more content than previous efforts with 20,000 books available during its initial launch and a lot more to come. This of course pales in comparison to Sony’s current offering of 1.2 million books in the United States where eReaders have a much more matured market. Sony is looking to sell over 300,000 units in the first  year and own half the market by 2012. That is, if the world doesn’t end.