Sony Corp.

Sony Future Lab Wants Your Input on Prototypes

Sony_future_Labs_Teaser

Not to be confused with First Flight, the internal crowdfunding platform that’s designed to finance projects from internal Sony employees – Sony has a new research initiative called Future Lab Program that’s all about steering the company’s innovation in a very public way. As Mariella Moon writes for Engadget:

 Instead of treating the concepts that come out of the lab as closely guarded secrets, Sony plans to share the program’s prototypes with you. In fact, it aims to use your feedback to refine those prototypes and make sure the company’s heading in the right direction. Sony will show off Future Lab’s first prototype at the SXSW conference, which is scheduled to begin on March 12th in Texas. 

So what kind of devices are we likely to see here? Think more mobile and smaller in scale like the HUIS Remote and Qrio Lock.

 This first concept is codenamed “N,” and all we know about it at the moment is that it’s a wearable device with a hands-free interface. It promises a new way of experiencing music and sound without having to insert anything in your ear. 

Things not to expect to pop up here? Televisions, PlayStation, and camera products – you know, the more expensive sound where they’re truly competing on a global scale. After the jump, a very interesting teaser from Sony Future Lab for their upcoming product.

Poll: What are your thoughts on the privacy debate between Apple and the government?

Sony_Security

Privacy is one of the hottest topics of 2016, and Apple CEO Tim Cook just lit a match under the debate with his strong response to the government’s court order to allow for a backdoor into iPhones around the world. His answer? A resounding “No way.” This debate is just getting started, so tell us. Where do you stand? Let us know in our poll after the jump.

P.S. – Want to know more of what this is all about before you give your answer? We wrote about Apple’s Strong Stance on Privacy and Why Sony Must Follow.

Post North Korean Hack, Sony Entertainment CEO Uses Fax Machine

ReCode_Michael_Lynton

Before you read the tweet below, I recommend reading North Korean Sony Pictures Hackers Still Out There‘ and ‘Apple’s Strong Stance on Privacy and Why Sony Must Follow.’ Now, what Sony Entertainment CEO, Michael Lynton, said at CodeMedia:

Apparently the audience laughed at the comment, when Lynton followed up with

 No, really. 

Lynton went on to say

 Slowing things down for a minute is not necessarily the worst thing. 

I know this isn’t the tech division of Sony but really? Either Lynton is hyper paranoid and is also preparing for a Communist invasion (imagine the fun of dealing with a boss who is using a fax machine) or it tells you that a year later, top brass at SPE still have little confidence in their own network security. And Sony wants to push more services into the cloud. Ideally, after the cyberattack Sony Pictures fell victim to, you’d like the company to instill confidence in its employees and consumers – not stick their tail between their legs and whimper.

No, really – read ‘Apple’s Strong Stance on Privacy and Why Sony Must Follow.’

Everybody is Using Sony Image Sensors, Including the New Pentax K-1 Full-frame DSLR

Pentax K-1

Five years ago, you would have been considered insane if you thought Sony would today be dominating the image sensors industry that’s found in traditional DSLR cameras, as well as mirrorless and mobile like the iPhone.

 The Pentax K-1 uses the Sony A7r 36MP sensor (with ISO that goes up to 204800)

The K-1 uses a 5 axis stabilization. But unlike Sony Pentax uses it also for two additional features: High res mode and Astrotracing! 

Specifically, the K-1 is using the Sony 36.4MP Full-Frame CMOS Sensor which can be found in the Sony a7R. This important for two reasons – number one being that while Sony has dominated the pro-consumer industry for some time, we’re now starting to see them turn their attention more towards professionals (evident with their G Master Lens lineup). In turn, the industry is recognizing and embracing Sony sensors in their own cameras. While the immediate impact to Sony’s bottom line is obvious, making money from image sensors sold, the long term implications are even more rewarding which is reason number two. As Sony is able to produce more and more chips on far larger scales, the cost of each sensor manufactured will fall. This not only means that the image sensors they sell to their competitors are more profitable, but so are the cameras that Sony makes and sells.

Apple’s Strong Stance on Privacy and Why Sony Must Follow

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Earlier today, Apple CEO, Tim Cook, wrote one of the most important declarations you’ll likely hear from a company or politician in some time. At the heart of the debate is our privacy which seems to be shrinking every day in our ever-connected and digital world. Ever read those terms and services when you sign up for an account? How about the amount of data a company like Google is mining from you? There is a reason Android is ‘free’ and offered to each vendor – and the same goes for Gmail, etc.

The US government vs. Apple

The United States government has demanded that Apple take an unprecedented step which threatens the security of our customers. We oppose this order, which has implications far beyond the legal case at hand.

This moment calls for public discussion, and we want our customers and people around the country to understand what is at stake.

The Need for Encryption

Smartphones, led by iPhone, have become an essential part of our lives. People use them to store an incredible amount of personal information, from our private conversations to our photos, our music, our notes, our calendars and contacts, our financial information and health data, even where we have been and where we are going.

All that information needs to be protected from hackers and criminals who want to access it, steal it, and use it without our knowledge or permission. Customers expect Apple and other technology companies to do everything in our power to protect their personal information, and at Apple we are deeply committed to safeguarding their data.

Compromising the security of our personal information can ultimately put our personal safety at risk. That is why encryption has become so important to all of us.

For many years, we have used encryption to protect our customers’ personal data because we believe it’s the only way to keep their information safe. We have even put that data out of our own reach, because we believe the contents of your iPhone are none of our business.

The Threat to Data Security

In today’s digital world, the key to an encrypted system is a piece of information that unlocks the data, and it is only as secure as the protections around it. Once the information is known, or a way to bypass the code is revealed, the encryption can be defeated by anyone with that knowledge.

The government suggests this tool could only be used once, on one phone. But that’s simply not true. Once created, the technique could be used over and over again, on any number of devices. In the physical world, it would be the equivalent of a master key, capable of opening hundreds of millions of locks — from restaurants and banks to stores and homes. No reasonable person would find that acceptable.

The government is asking Apple to hack our own users and undermine decades of security advancements that protect our customers — including tens of millions of American citizens — from sophisticated hackers and cybercriminals. The same engineers who built strong encryption into the iPhone to protect our users would, ironically, be ordered to weaken those protections and make our users less safe.

A Dangerous Precedent

The implications of the government’s demands are chilling. If the government can use the All Writs Act to make it easier to unlock your iPhone, it would have the power to reach into anyone’s device to capture their data. The government could extend this breach of privacy and demand that Apple build surveillance software to intercept your messages, access your health records or financial data, track your location, or even access your phone’s microphone or camera without your knowledge.

Opposing this order is not something we take lightly. We feel we must speak up in the face of what we see as an overreach by the U.S. government.

Now, what if you read this entire memo with a slight twist?

More from Rene:

Make no mistake, what is being asked of Apple should horrify not just those in the U.S. but around the world. Nothing made can be unmade. Nothing used once will only ever be used once. The moment after an easy way to brute-force passcodes exists we, none of us, will be safe. A few criminals may be more easily investigated, but catastrophically more people will be subject to unlawful searches, hacks, theft, blackmail, and other crimes. Everywhere.

Read Cook’s letter again, but substitute the FBI for Chinese Intelligence. Imagine China, soon to be a bigger market for Apple than even the U.S., making this demand so they can more easily track and prosecute those they claim to be criminals. Then imagine it being used by governments at war with their own citizens. Now do it again, but this time with Russia’s FSB. Or once more with the NSA.

Imagine when it falls into the hands of everyone from organized crime and terrorists to lone hackers and criminals. Imagine falling asleep while the person you just met sneaks into the other room, replaces the software on your phone, and slips out with your every picture, password, message, and location. And if caught, they’re just fine — they used the same back door to replace the software with a underground version eliminating the back door.

After the jump, how this all related to Sony.

North Korean Sony Pictures Hackers Still Out There

Sony Pictures - The Interview

Nearly two years later and it’s still impossible to get a real gauge at what happened to Sony Pictures right before Thanksgiving 2014. For those unfamiliar with it, in short, the Hollywood studio was hit with a massive cyberattack that

claimed was more than 100 terabytes of stolen data, including damaging emails and sensitive employee data. The scorched earth attack left Sony crippled for months after the attackers also destroyed data and systems on their way out the digital door, rendering some Sony servers inoperable in a move that cost the company an estimated $35 million in IT infrastructure repairs.

While cyberattacks are unfortunately nothing knew to us or Sony, this case with a bit interesting because in addition to the massive damages that was done to Sony Pictures, including unreleased films leaking, the event was seen as severe enough for the US government to get involved. Specifically, the US

 blamed North Korea for the hack and some observers began calling the breach an act of terrorism 

Eventually, the attacks would go dark and the whole thing became yesterday’s news. Except, it seems that not only did the hackers come from North Korea, but that they’ve been busy exciting other attacks, including targeting

 South Korea’s nuclear power plant 

More after the jump.

Sony SSD 240GB & 480GB (SLW-M) Announced

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I have to say I didn’t see this coming. Sony has just announced a pair of SSD drives – the SLW-M series, which offer 240GB (SLW-MG2) or 480GB (SLW-MG4) capacities.

The drives use SATA-6 Gbps interface and hence Sony can address the vast majority of desktop and laptop PCs with its first-gen SSDs. According to Sony, the SLW-M solid-state drives feature up to 560 MB/s sequential write speed and up to 530 MB/s sequential write speed. Each drives comes equipped with the Acronis True image 2015 and Sony SSD ToolBox software for managing and saving your data.

More details on the Sony SSD after the jump.

Fred, an Engineer at Sony Mobile, Wants You to Buy an Xperia Z5 – He’s Willing to Dance & Yell For It

Sony_Mobile_Fred_Engineer

Sony Mobile wants you to buy an Xperia Z5 or Xperia Z5 Compact in the US. Sure it has no fingerprint sensor or carrier support but that’s ok and Fred is here to tell you why. I see what Sony is going for in their nearly two minute video, a low budget marketing piece with ‘cool guy’ Fred who is smart, but yells at random things like YouTubers do, but man, if this is what Sony’s marketing has in mind for the US, expect their nonexistent marketshare to further disappear.

The video is after the jump, but consider yourself warned.

Sony Hints at Dual Lens Camera for iPhone 7

iPhone_7_Dual_Lens_Camera_Mockup

Sony has tried time and time again to compete with Apple’s premium iPhone lineup with little success and in turn, has seen their marketshare continuously shrink. Fortunately for them, Apple’s continued strength in mobile means more money for the company’s device division which is responsible for creating the image sensors that are found in iPhone. Speaking to analysts during their Q3 FY15 earnings call, Sony CFO Kenchiro Yoshida had this to say:

 Well, for next year, our so-called dual lens – dual camera platform will be launched by, we believe, from major smartphone players. However, as I said previously, recently, our smartphone market is growing and particularly, our high-end smartphone market is now slowing down. So, that may impact the demand or production schedule of dual camera smartphones by the major smartphone manufacturers. So, we believe the real start, the takeoff of smartphone with dual lens camera will be in the year of 2017. 

Let’s talk more after the jump.

Sony Ships 8.4 Million PS4 Units in Q3 FY15

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Just last week, Sony reported their Q3 FY15 earnings report to some good results. While Mobile continues to struggle (which you can read a more in depth take here), the over all health of the company continues to improve (you can again get a more in depth view of the entire company here). The one division of Sony that continues to post gangbuster numbers is PlayStation, thanks to the ever continuing momentum of the PS4.

In Q3 alone, which spans between October 1st and December 31st, Sony shipped a staggering 8.4 million PS4 units. This brings PS4 lifetime sales to nearly 36 million. At this pace, Sony should have no problem clearing 50 million units sold by year’s end. For context, Xbox One has not hit 20 million units sold yet.

More after the jump.

Sony USB Type-C Flash Drives Announced

 

Sony USB Type-C Flash DriveHere is John Gruber on the history of USB Type-C:

 I have heard, can’t say who, but let’s call them informed little birdies, that USB-C is an Apple invention and that they gave it to the standard bodies. And that the politics of such is that they can’t really say that. They’re not going to come out in public and say it, but they did. It is an Apple invention and they do want it to become a standard. 

One of the first major consumer products to utilize USB Type-C was the ultra-thin MacBook which was introduced in Spring 2015. Months later, speculation ran rampant that Sony might also utilize the new connector in the Xperia Z5 series, which has obviously turned out to be false. However, it’s looking more likely that the Xperia family might soon be switching ports as three Sony USB Type-C flash drives have been announced today.

More details after the jump.

Putting the Sony Q3 FY15 Earnings Results in Context

To better get a sense of the Sony Q3 FY15 earnings results, I’ve put together a few charts alongside official information to give you a better sense of how the company is doing. In short, things are much better compared to a few years ago and even last year when the company posted their first profit in nearly a decade. Sony Mobile, despite pumping out the fantastic Xperia Z5 family, continues to struggle. You can read more in depth about Sony Mobile and their results here.

A quick heads up. All charts can be clicked on to viewed in much more detail.

So, let’s start from the beginning again. For its Q3 2015 financial results, Sony posted a net income of 120.1 billion JPY ($1 billion) on total revenue of 2,580.8 billion JPY ($21.5 billion). That’s up 33.5% and 0.5% year-on-year. Operating income came in at 202.1 billion JPY ($1.7 billion), an 11% rise on the previous year. In short, Sony achieved $1 billion of net profits for the three months to end in December.

As you can see from the chart above, Game & Network Services (read: PlayStation), Sony Pictures, Sony Music, and the company’s Financial Services have been on the rise. Mobile is obviously hurting and in doing so, dragging down their ever-so-profitable Devices division where image sensor sales are accounted for. Here’s how the different divisions within Sony add up.

More info and charts pertaining to the Sony Q3 FY15 earnings results after the jump.

Poll: Based on their latest financial results, do you think Sony is headed in the right direction?

Sony_Headquarters_Japan

This morning, Sony released their Q3 2015 results – and things are looking pretty good for the company. What are your thoughts on their future? Share with us in our poll after the jump.

A Closer Look at the Sony Mobile Q3 2015 Results

Earlier today, Sony reported their Q3 2015 results which were mostly up, thanks largely in part to their entertainment divisions, PlayStation and Sony Pictures. Mobile continues to be a struggle for Sony (and most other smartphone makers) and in turn, resulted in another quarter with losses. The only bright side was that operating revenue grew by 133% to $201 million for the division. That’s due to Sony working hard at reducing the number of phones they offer while ensuring that the models they do sell are more premium, and in turn, more profitable per unit sold. According to Sony:

 a shift to high value-added models, as well as reductions in costs including marketing, research and development 

was the key reason for the higher operating revenue. Ultimately though, because of their focus on more premium models, there was

 a significant decrease in smartphone unit sales resulting from a strategic decision not to pursue scale in order to improve profitability 

which resulted in a revenue decline 14.7% to 384.5 billion JPY ($3.2 billion).

More details on the Sony Mobile Q3 2015 results, including more charts after the jump.