
Worth their weight in gold, Insomniac Studios is arguably one of the most important developers to Sony and the success PlayStation enjoys. No matter the cost of a game they produce, between the volume they ship and the awards they bring home, Naughty Dog is the studio that delivers. During the late 90s when working on the Crash Bandicoot series, ND was not yet a party of Sony and functioned like Insomniac Games by creating exclusive games for PlayStation and operating independently. As Jason Dunning writes for PlayStation LifeStyle, all of that would change, thanks to the success of the series and a conversation between co-founder Jason Rubin and then Sony executive Kelly Flock:
In 2001, Rubin and Gavin decided to sell the studio to Sony following the success of Crash Bandicoot. After admitting that they “definitely agonized” over the decision, Rubin recalled a moment where former Sony executive Kelly Flock said Naughty Dog was at the top of the world before the sale and Crash was the #1 franchise out there – ahead of Tomb Raider and Gran Turismo in terms of dollar amount and units sold – and the company would never be bigger than the biggest in the world, so they “should think about safe harbor.
As I mentioned, ND is a studio that rightfully gets what it wants – from elaborate motion capture equipment to early access to hardware and why wouldn’t they? Creating games like Uncharted and The Last of Us requires pushing everything – from the studio’s own creative boundaries to the hardware that they’re developing for. Jason Rubin, who now leads the Head of Content at Oculus, also realized this:
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