Though Sony won’t commend on the matter, many insider sources are reporting that Sony is starting to look internally for a new President. Currently, Sir Howard Stringer acts as both President and CEO witch as it turns out to be is a lot of work for a company who has some form of presence in every electronic and digital medium. Stringer, who took over as CEO in June 2005 and later President in April 2009 will be turning 69 February and currently travels frequently between his main office in New York, Sony’s Tokyo headquarters, the movie division in Los Angeles and London where his family lives. With a new President on hand, Stringer can lighten his load and continue to over see the restructuring, until Sony completes its business plan ending in March 2013.

 “Stringer should be credited for carrying out structural reforms to stop the company from bleeding,” said Kohi Toda, Tokyo-based chief fund manager at Resona Bank Ltd., which oversees about $55 billion in assets. 

During his time as CEO and President, Stringer has cut 30,000 jobs at Sony to revive earnings and tighten up company efficiency. In the same time, Sony was also able to beat our rival Toshiba in the new format war of HD-DVD versus Blu-ray. Sony has also been heavily leveraging its 3D know how in order to boost TV sales. Another major goal of Stringer has been to help unite the many divisions within Sony, to bring the software, hardware and entertainment division under one roof to provide a more cohesive ecosystem of products and media.

Even after all of this work, Sony is not in the clear by any means with continued barrages from the likes of Microsoft and Nintendo in the gaming industry, Apple in the portable category and Samsung in the television sector. Still, Sony has posted two consecutive profitable quarters, even as the yen strengthened to near a 15-year high and continues to expand its partnership with companies like Google with their new Google TV platform.

[Via Engadget]