A usual trend in business is that a company is at its strongest in its home country. Apple sells the most iOS and Mac units in the US. Nokia does far more business in Europe and that Nintendo’s popularity trumps the Xbox in Japan. Following this often correct rule, you would assume that Sony’s mobile efforts which currently have little to no presence in the US would also be vastly higher in Japan, their home country but you’d be wrong.
Despite being a brand that’s born in Japan and continues to development most of its electronics there, for many years, Sony smartphone sales began to lose ground to Apple. While on its on, this might seem like a huge ordeal, it’s even a bigger cause of concern when you are accustomed to the Japanese culture and their tech habits. To them, the idea, the idea of iOS and the simplicity it offers is often times an alienating thing. For every time you may have used a Sony device and cursed its UI, remember that this was developed in Japan and always well received. Now, things are beginning to look a lot rosier for Sony.
