Sony has updated their Lifelog app, bringing with it GPS support for Android Wear. Released earlier in the year, Android Wear is the latest OS iteration from Google that’s meant specifically for wearables like smart watches. Following the announcement of the new OS, the Sony SmartWatch 3 was released, one of the first devices with Android Wear. The SmartWatch 3 is also one of the very few devices on the market with built in GPS which allows you to leave your smartphone at home while still being able to track and log all of your movements. Now, Sony’s Lifelog app can take advantage of this feature as well, completing the circle.
Details after the jump.
Just in time for the holiday shopping rush, Sony has unveiled a new collaboration with Roxy, the well known women’s outdoor sports lifestyle brand. Dubbed as SmartBand with Roxy, the latest wearable includes all the basic functions you’d expect from devices of this sort like your step count, number of stairs climbed, and typical calories burned. The Sony SmartBand, however, has a few tricks up its sleeve, hence why Sony prefers the term “life tracker.” Beyond the basic ability to track your movement in a waterproof design and set alarms, the SmartBand also allows you to play, pause, and skip through your music and even act as a camera remote on your Android device. Connecting the Sony SmartBand is also easy thanks to the built-in NFC.
More details after the jump.
While an interesting marketing blitz, Sony’s underwater Xperia Aquatech store never quite made sense to us. You can read our full take on why Sony could have better spent their marketing budget. Still, seeing how we have no sway at Sony, the stores opening has come and gone as it was only open for three days. Thanks to those who attend and their eagerness to share photos on Twitter, we’ve been able to get a better feel of the store and the experience it brought with it. While not as futuristic looking as depicted in the concepts, the event seems to have had plenty of flair. Now lets hope those select customers, VIP’s, and members of the media who attended will be able to share their experience with others and convince a few to buy some Xperia devices which of course is the whole point of the event.
After the jump, plenty of pictures await you.
Starting today, select customers, VIPs, and members of the press can experience the Sony underwater Xperia Aquatech store. Located at The World Islands off the coast of Dubai, the store (sitting 4 meters underwater) is designed to drive home that Sony’s Xperia Z lineup of tablets and smartphones are waterproof. Sony hopes that, beyond wowing select customers, their underwater store also scores big with social media and has created the following hashtag (#XperiaAquatech) to help promote the event. Currently the price of the publicity stunt (which is what this really is) has yet to be and likely won’t be disclosed. Of course it’s not like Sony is creating this unique experience in what’s already a remote country with an small population and would severely limit the days its available versus just running a traditional marketing campaign on TV, like Apple, which has proven to be effective.
This just in; the Sony underwater Xperia Aquatech store will only be open for three days. Well ok…let’s
rant talk after the jump.
We’d previously reported on Sony’s
ludicrous innovative ludicrous plan on creating an underwater store in Dubai. The ‘Xperia Aquatech’ store, according to Rüediger Odenbac, Vice President of Sony Mobile Middle East and Africa, will allow select customers and VIPs to
be able to stand on the seabed and breathe perfectly normally
while of course experiencing, playing, and hopefully purchasing Sony Mobile products. Sony has gone to great lengths to make their entire mobile flagship series (read Xperia Z) waterproof and they hope that the Xperia Aquatech store can show that. Now new details have emerged from the store that will be 4 meters below the surface. More details and another concept shot after the jump.
One of the biggest faults in Sony’s smartphone strategy in the US before now had been a lack of carrier support. With the Xperia Z3, their latest flagship Android smartphone, Sony looked to change its fortunes by teaming up with Verizon and T-Mobile. Now, Sony is kicking things into the next gear by offering the Xperia Z3v free on Verizon with a two-year contract.
Details after the jump.
Bored of the last KitKat upgrade? Xperia M2, Aqua users looking for a new update are in luck.
For most users who are keeping their M2 phone updated, we’re running on build version 18.3.C.0.39 (or a variation of it) which was released back in August, bringing KitKat 4.4 including an updated white-icon UI, new apps, camera features, audio tunnelling and a few more tweaks.
So update 18.3.1.C.0.21 is beginning to roll. So far, no other Xperia site seems to list (even comments) what’s in this update. We know. Read on to find out first…
It’s no secret that Sony has been struggling for nearly a decade. Thanks to mismanagement and miscalculations, Sony was unable to capitalize on the transition to LCD televisions and was equally late to mobile. In their most recent earnings guidance, Sony predicts that come March, the company’s mobile division will mount a $1.7 billion loss for the year. With television sales having reached a saturation point and 4K television sales though healthy, not enough to make up for an otherwise sluggish division, Sony knows that it can’t rely on mobile which was to be one of the three pillars that would help turn around the company. When even Samsung has seen their mobile division fall apart with sales declining by nearly 60% laster quarter, what can Sony do to compete and even thrive?
One word it seems. PlayStation.
Earlier today, news began to circulate that Sony’s Backup and Restore app on Google Play for the company’s line of Xperia devices was hacked. Appearing on Google Play and available to download for free, the app in question mimicked everything about Sony’s official app from wording to design with one obvious difference, the top part of the app was replaced with HeArT HaCkEr Group. Many took this as a sign that Sony’s internal servers had been compromised and an update had been pushed from within the company with the above changes. As Backup and Restore is an official system app from Sony, there is no way to delete the program and those who’ve given it permission will have potentially already had their information compromised.
That is, if Sony’s servers were hacked – but that’s not what happened at all.
In a somewhat surprising manner, Sony has rolled out a second ad this week in the US. Dubbed Roof, the clever and extremely simply ad shows off the Remote Play feature between the PS4 and Xperia Z3. Sony ran a similar ad in Europe earlier in the month which highlighted the same features between Xperia devices and PS4. Besides highlighting the PS4, Sony is hoping to garner attention for its flagship Xperia Z3 smartphone which for the first time in the US has carrier support from T-Mobile and Verizon.
In the past, Sony’s smartphone strategy had lacked carrier support in the US, leading to marginal sales and a nearly zero percent marketshare. After the jump, the Sony Roof ad awaits you.
With PS4 Remote Play now available on Sony’s Xperia Z3 line which includes their flagship Xperia Z3 smartphone, the Xperia Z3 Compact, and Xperia Z3 Tablet Compact, the company is looking to promote the feature via a new clever ad. For those not familiar, PS4 Remote Play on Xperia Z3 devices allows you to stream PS4 titles directly to your mobile device with no loss in functionality. This means you can get the full PS4 experience from earning trophies to online multiplayer right on your mobile screen. To show off the new functionality, Sony has a clever new ad which can be seen after the jump.
Designed for smartphones (and likely tablets), Sony has announced a new advanced image sensor which offers improved image quality and faster speeds thanks to a new ”stacked” design which cuts down on size. Dubbed the Exmor RS IMX230, it’s the industry’s first CMOS image sensor for smartphones to be equipped with an onboard image plane phase detection AF signal processing function. In short, this new image sensor is capable of 192 autofocus points, resulting in much faster tracking of moving subjects that happens almost instantaneously.
One of the exciting features of the Sony Xperia Z3 line which includes the Xperia Z3, Xperia Z3 Compact, and Xperia Z3 Tablet Compact is its ability to connect to PlayStation 4. Via the PS4 Remote Play app, users with the Sony’s Xperia Z3 line can stream games from the leading console directly to their mobile device and use a Dualshock 4 controller to play the game as if they were on the PS4. Once linked, gamers will have full control of the game with no dumbed-down experience. That means you can enjoy everything from multiplayer to earning trophies directly on your Xperia Z3 device.
More after the jump.
Announced in early 2013, the Sony Digital Paper was a product that had been in the works for a long time. Aimed at business professionals (think legal or banking), the Sony Digital Paper offers a 13.3-inch E Ink display that is capable of mimicking traditional paper. Operated by touch via stylus or hand, the Digital Paper in essence can replace paper and make reading PDFs and signing A4-sized documents much easier. Boasting a HD display (1,200 x 1,600) and offering an unprecedented 3 week battery life while only weighing in at 12.6 ounces, the Sony Digital Display is a beast that’s altogether quite different than traditional tablets like the iPad. Think almost more Harry Potter than Iron Man.
Appearing first on Google Play over two weeks ago, the Sony SmartWatch 3 is now available for purchase. Prior to today, those on Google Play were greeted only to a ‘Coming Soon’ message with no pre-order options. Now, Sony’s rugged take on the smartwatch category can be had for $249.99. In addition to Google Play, the Sony SmartWatch 3 can also be purchased through Verizon stores for the same price. You can read our previous overview of the SmartWatch 3 from its IFA 2014 debut.
Sony had made purchasing an Xperia Z3 on T-Mobile even sweeter by giving away a copy of DriveClub for free. Those who’d purchased the Xperia Z3 between October 14th through November 4th have up until November 19th to claim a digital download of DriveClub for PS4. To do it, you simply need to visit Sony’s online portal (link after the jump) and enter your information and include a picture of your purchase receipt and IMEI number from your device. Sony promises to send out the redemption codes by the end of the month.
Chalk this purely under the WTF category, but the above header is about as real as it gets. In Dubai, the country with no shortage of money which currently houses some of the world’s most beautiful buildings, is getting something exotic that goes in line with the lifestyle that the wealthy get to enjoy there. Set to debut on December 3rd, 2014, Sony is opening an underwater ‘Xperia Aquatech’ store according to Rüediger Odenbac, Vice President of Sony Mobile Middle East and Africa. The new underwater Sony store will allow select Sony customers. VIPs, and media to view and play with waterproof Sony smartphones and tablets like the Xperia Z3 and Xperia Z3 Tablet Compact.
According to Odenbac, they
promised 2014 would be a year marked by a Bigger, Better, and Bolder Sony approach to both our products and the way we present them
and they believe this is one such way. That is, if it wasn’t the most absurd idea ever. Let me explain.