Sony Announces Full-Frame FE 50mm F2.8 Macro Lens

 

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Sony has announced a new full-frame lens for the E-mount camera system, the FE 50mm F2.8 Macro lens (model SEL50M28). According to Sony, the:

 50mm macro lens features an F2.8 maximum aperture that offers outstanding image quality and bokeh, while its 1:1 macro capability allows the photographer to get sharp close-up shots of their subject. Additionally, its comprehensive range of controls including focus-mode switch, focus-range limiter and focus-hold button ensure an effortless shooting experience for a wide range of users. 

PlayStation Now Launches on PC Today

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Revealed just a week ago for PC, PlayStation Now, the game streaming service which offers over 400 PS3 titles. is now available to download on Windows. In addition to the PC, PlayStation Now can be downloaded on PS3, PS4 and dozens of Sony devices like their 2015-2016 TVs and Blu-ray players. To kick off its PC debut, Sony is sweetening the pot for a limited time with new subscription pricing.

Try PlayStation VR in Australian Shopping Centers

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For those who are eager to give PS VR a shot before purchasing one, PlayStation Australia and Westfield malls have announced a series of dates that will allow you to give the virtual dimension a whirl. The free events kick off in mid-September and go all the way through the end of November where kiosks will be set up and manned by team members from PlayStation.

Watch Volleyball World Series In 4K, Thanks to DirecTV

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Some news for those of you with a 4K TV. Over the weekend, DirecTV aired the World Series of Volleyball in 4K. Though the event has already passed, reruns of it will be airing on their dedicated 4K channel (106). As I’ve touched upon in a few different pieces, finding 4K content can be especially hard so it’s nice to see some kind of timely content on air.

Sony FES Watch U – The Updated e-ink Smartwatch

Sony FES Watch U

One of the most interesting products I’ve seen out of Sony in some time is their e-ink FES Watch. For those curious about the watches look and functionality, you can take a look at my hands on video from CES. In short, the watch acts as a hybrid between a smartwatch (in that it’s purely digital) and a traditional watch (in that it has no connected capabilities) while incorporating a display that allows it to last for three weeks.

I suspected that Sony’s aim here wasn’t to entice those who are eager to see new updates and functionality come to Android Wear and instead, was meant to attract those who have a passion for tech and fashion. After all, the FES Watch is like nothing anyone’s ever seen before and wearing it alone is sure to attract attention and conversation. Hopefully as a sign of having too many other products to talk about at IFA next week, Sony has unveiled a successor, the FES Watch U.

PS4 Accounts For More Than 6% of Internet Data Usage in North America

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You hear it over and over again that the world is going mobile or frankly, that the world has already gone mobile. Just how mobile? As Peter Kafka writes for recode:

 30 percent of internet data usage at home comes from phones and tablets 

While the decline of the PC as a preferred device to view content and in turn draw data is an expected one as consumers shift towards smartphones and tablets, what’s perhaps surprising is PlayStations ranking.

Forget 4K, Sony is Prepping for 8K TVs by 2020 Olympics

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Couldn’t watch the Rio Olympics in 4K because you either didn’t own a 4K TV yet or your cable provider didn’t offer a 4K broadcast? Not to worry because if it’s left up to Sony, Panasonic, and Japanese broadcaster NHK, the 2020 Olympics will be aired in 8K.

PlayStation Network FINALLY Receives 2-Step Verification

PSN: 2-Step Verification

I don’t tend to capitalize a full word in a title – in fact, I’m not sure I ever have. So when I say PlayStation Network has FINALLY received 2-step verification, I couldn’t be more serious about the word finally. After all, this is a verification system that nearly all modern services offer, including Xbox Live which received the feature in 2014.

I’m not going to pretend that deploying this type of security is easy, and I’m certainly sure it’s not arriving so late because Sony wasn’t aware of its benefits. However, for a company with a riddled history of being hacked, it frankly should have arrived sooner. Fortunately, now that it’s here, setting it up is a breeze.

Sony Mobile Czech Accidentally Confirms Xperia XZ and Xperia X Compact

Sony Mobile Czech - Xperia XZ & Xperia X Compact

I’ve said it time and time again, nobody leaks products better than Sony itself and today is no different. Popping up accidentally on the Sony Mobile Czech site are the Xperia XZ and Xperia X Compact which will likely be announced a week from today at IFA in Berlin. So what do we know about the two new devices?

Top 10 Android Phones in Russia

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Here’s some interesting information about Russia and the status of Android. According to apteligent,

 Russia has the worst Android device fragmentation in the world 

Not only that, but

 it takes over 230 devices to finally reach 90% of device usage in the region. 

Sony Mobile Reveals Which Xperia Devices Will be Receiving Android 7.0 Nougat

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Android 7.0 Nougat is the latest major OS release from Google and like the year prior, Sony has launched a beta program to give users early access to it while they iron out the features. From Sony:

 We’ve been working hard to bring this major update to as many of our devices as possible, as quickly as we can. We’re really excited about the new Sony features & functionality and the improvements we’ve made to the user experience – and we’ll be sharing more soon 

DualShock 4 USB Wireless Adaptor Coming to Mac and PC

DualShock 4 USB Wireless Adaptor

As somebody who puts Remote Play to good use on my iMac, the following news is nothing but joy. Alongside officially announcing the coming of PlayStation Now to PC, Sony has also unveiled the DualShock 4 USB wireless adaptor for the Mac and PC. Until now, those who’ve wanted to use Remote Play on their Mac/PC have had to plug their controller in with limited functionality (i.e., no headset support). With the adaptor, all that changes.

Official: PlayStation Now Coming to PC

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As expected and rumored earlier in the month, Sony has officially announced the arrival of PlayStation Now to PC. According to Eric Lempel, SVP, PlayStation Network:

 We’re excited to announce that PlayStation Now is making the jump to Windows PC. The app launches overseas in parts of Europe soon and will come to North America shortly thereafter. 

PlayStation Plus Membership Will Increase by 2 Frappuccinos a Year

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According to  Greg Lewickyj, PlayStation Plus Content Partnership Manager, pricing for the digital service is about to increase.

 This marks the first time that PS Plus membership prices will increase in the U.S. and Canada since the launch of the service in 2010. The new pricing reflects the current market conditions while enabling us to continue providing exceptional value to our members 

By just how much? The cost of two Frappuccinos.

PS4 Slim Leaks Via a Sold Unit?

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Well this is a bit of a bizarre story – according to an earlier report from the WSJ, people “familiar with the matter” had confirmed to them that come September, Sony would be unveiling not one, but two new PS4 units. The first of the two machines is PS4 Neo, the 4K variant and more powerful PlayStation that was even previously confirmed to exist by Sony. The other of the two machines seemed more of a mystery, until now.