While Sony Ericsson France CEO Pierre Perron was in talks about Sony Ericsson’s stand on Windows Phone 7 with French newspaper Les Echos, he briefly touched on the subject of tablet computers and Sony’s stance on the subject matter. Many had assumed that with Sony’s many new partnerships with Google and the tablet fever that most companies have, an Android-based tablet from Sony was in the cards for the near future. “Not so fast,” said Perron, stating that they don’t want to be the “24th” tablet maker out there. I can’t believe that some of the best Sony news of this month isn’t what Sony is making, but instead what Sony isn’t. I don’t say this with a sinister tone, but the opposite. One mark of a good company is not what they make, but what they choose not to make. Apple can make cameras and digital frame, with the iPhone 4′s exceptional camera and display but Apple dosen’t want to compete in those markets. Sony usually has trouble with this concept, instead attempting to compete in every market it can, and a lot of the time this ends up with lackluster results because they can’t be nimble enough compared to the likes of a company that is just dedicated to that sector. This can be especially true in the tablet market where Apple is heavily leveraging their now extremely mature iTunes platform and App store, married with their software heritage to gives users a through-and-through experience. Companies much larger than Sony (HP) tried to take on the iPad by offering 2GB of ram versus the iPad 256mb and USB ports and dual camera’s and the list goes, but they still managed to sell only 9,000 on launch while Apple is expected to finish 2010 with 10 million units sold, with nearly 700,000 sold on launch date alone. I don’t doubt that eventually, Sony will make a tablet, because that is after all where computing is headed, but I don’t believe right now is the time. Sony instead needs to take its time and build up its cloud services like the PlayStation Network and Qriocity and then leverage those to lure people into their product.
[Via Les Echos]