In order to survive in today’s market, you cannot simply target high end smartphone users who need the latest and greatest. Sony Ericsson, traditionally a company who offered a wide range of Symbian based phones has seen its bottom line take a hit as of recent, due to the fact that with their transition towards Android, they haven’t had a phone offering for those who wish for a little less. Now the company is looking to change that by releasing the Walkman W8. If the phone looks surprisingly familiar to you, that’s because the phone was previously released under the name of Xperia X8. Now with the company moving forward with much higher end phones like the Xperia Play and Arc, the company hopes that the fleet of Xperia X8’s that the company once produced can help it capture a different market share. The Walkman W8 which comes in many new fun colors has the following specs:
- Android 2.1
- 3-inch, 320 x 480 touchscreen
- 600MHz processor
- 168MB of RAM
- 3G and Wifi
- 3.2 Megapixel camera
The new Walkman phone is currently announced on Sony Ericssons German page though we assume that the phone will make its way to the states as well. No price has been announced though you can hit the jump for some additional pictures. What do you guys think though? Great phone for those need something a little simpler, yet still want access to the Android market?
[Via Sony Ericsson]
