During Coachella 2011, attendees were treated to two different presences from Sony, one of which was a PlayStation Loft which housed the brand new Mortal Kombat, SOCOM 4 and Motorstorm Apocalypse, all in 3D. If that wasn’t your thing, you could also play Sport Champions, Killzone 3 and MLB: The Show 2011 with the PlayStation Move. And if that wasn’t enough (surely you are just being picky now), you could listen to music via Qriocity, stream movies from Netflix and chill with some adorable Sackboys and Sackgirls by playing LittleBigPlanet 2.
Now lets say PlayStation just isn’t your thing, but new technology is. That’s where the Sony Loft comes into play. Smaller than the PlayStation destination, the Sony Loft housed Bravia televisions with Sony’s 3D Handycams, VAIO laptops and touchscreen desktops. But free WiFi and 3D wasn’t the only thing Sony had to offer. Coachella attendees could borrow a Sony Bloggie Touch for the day and return to the loft to upload their videos and pictures to Facebook and other social networking sites.
So why was Sony here with some of the latest technologies? It wasn’t to simply offer the only two air conditioned tents, though that didn’t hurt one bit. The crowd who attends Coachella is the demograph that Sony seeks. They’re young, hip, iPhone-equipped and social networking aware. For the generation who attended, technology is not just a tool but a way of life that is interwoven into their everyday routine. But they don’t simply equal another sold product. Instead, when we use our products, we are proud of them and show them to others when we attend a party, head to Disneyland or are simply asked what we took our pictures on. We are an advertising machine and will be loyal to a brand. So when we use our tech, it’s not just in our own dark compound but instead at a social event where we share our experience and hopefully, the brand of product that we use. This social experience, if captured properly, can turn into a great advertising method for Sony, something that no commercial can replicate: a referral or recommendation from a friend.
In the end, for the techies, those looking to escape the sun, and anybody lucky enough to check out a Bloggie Touch to share their experience with online, courtesy of Sony, the experience provided by the electronic giant was a pleasant one. With a helpful staff on hand and both lofts and plenty of products on display to play with, Sony provided a rich experience to the attending crowd while displayed their products in a none intrusive and modern way.
After the jump, you will find videos and pictures from our time spent at Coachella. All videos and pictures were taken on the Sony Bloggie Touch.
Sony Loft Experience at Coachella 2011 Preview:
PlayStation Loft at Coachella 2011:
Leaked Test Footage for Sony Bloggie Viral Advertisement:
