So continues it’s assault on the Amazon Kindle by dropping the price of their award winning Reader Wi-Fi (PRS-T1) to $99. Late last week, Sony dropped the Reader Wi-Fi price to $129, down from the $149 MSRP. The $20 price drop placed the eReader in Amazon Kindle territory with the competing model from Amazon (Kindle Touch) being priced at $139. If beating that model by $10 wasn’t enough, Sony is now beating the Kindle Touch by $40. Being priced at $99, this also places the Sony Reader Wi-Fi in Nook territory which is also priced at $99.

Sony is also quick to point out that yes you can get the Kindle Touch for $99 as well but why pay the same price for a device that is thicker and features ads on your screen; and I think we can all agree, a little less ads is a beautiful thing. Other features of the Sony Reader Wi-Fi include access to Google Books, again something that the Kindle cannot do.

So lets recap, multitouch support, thinner then competitors, better built material and access to Google books are just a few of the reasons why you should look at the Sony Reader Wi-Fi as your next eReader. After the jump, share your thoughts with us.

Discuss:

With Sony finally getting competitive with their pricing, will you gift or recommend the Sony Reader Wi-Fi to a friend or family?

[Via Sony]