Sony Camera Announcement to be Held on May 17th

With Spring coming to an end and the Summer season slowly picking up, Sony is planning on ending the quarter with one last camera announcement. Dated for May 17th, Sony plans to use the day to unveil their 2012 line of cameras which include a new NEX and Alpha as well as new lenses. If this all sounds familiar to you, that’s because the NEX-F3 and Alpha A37 have already been leaked in advance so unless Sony has an Ace up its sleeve, chances are that not a whole lot of new news will come in a weeks time.

Still, it will be interesting to see what the company has to say in regards to their roadmap, pictured above. Keen users will also note a ‘new’ NEX-7 mentioned in the companies product strategy. More details on that, after the jump.

Despite being labeled as a ‘new’ NEX-7, Sony actually has no plans of replacing the few month old camera. Sony has also made new changes or refreshes to the 24-megapixel beast. Despite being announced late last year, due to flooding in Thailand, the NEX-7 didn’t enter mass production till March, making inventory very hard to come by. With the product now only being readily available to consumers, Sony and the camera world still sees the NEX-7 as a ‘new’ camera.

Discuss:

Do you think Sony will have a surprise announcement or do we already know everything about their May 17th event?