During the Sony CES 2013 press conference, the company’s new CEO Kaz Hirai unveiled the company’s latest groundbreaking television, the Sony 4K OLED TV. Measuring in at 56-inches, the gorgeous TV offers 4 times the resolution of HD in vivid colors and clarity. Though the introduction of the TV itself was plagued by technical difficulties, thanks to the blue screen of death, it still didn’t take away from the TV’s show floor presence once the unit was fully working. After the jump, a quick video preview of the Sony 4K OLED tv.

Though obvious, it’s probably worth noting that no video can capture the amazing picture quality and clarity of the Sony 4K OLED. However, the below video should give you a glimpse as to what you can expect from the TV.

If you’re at all experiencing problems with our embedded video, you can visit our YouTube page for that and more.

Discuss:

Do you think OLED televisions are the future or will they always be part of a niche market segment?