Sony Unveils Entry Level DSLR Alpha A3000 for $399

Sony Alpha A3000_01

Alongside the NEX-5T which features a 16.1-megapixel sensor and NFC technology for easy photo and video sharing, Sony also unveiled the Alpha A3000. Although it was designed to look like a traditional DSLR, the Alpha A3000 is anything but traditional. In fact, this compact Alpha is mirrorless and shares many of its internal guts with the NEX-3N. This includes a 20.1-megapixel APS-C sensor and E-mount lens compatibility. The A3000 also includes a Multi Interface Shoe, pop-up flash, and an electronic viewfinder. Let’s talk more details.

Mike Kahn, director of the interchangeable lens camera business group at Sony:

 With a familiar, comfortable shooting design, impressive imaging capabilities and an outstanding price, it’s the ideal choice for customers looking to experience the vast benefits of large sensor, interchangeable lens imaging for the very first time. 

The Alpha A3000 also offers 3.5 fps consecutive shooting mode, and  1080/24p video clips with autofocus. All this can be viewed on the cameras 0.5-inch color viewfinder or a 230k-dot 3-inch fixed LCD. Unlike the NEX series and higher end  Alpha series, the 3-inch LCD is not capable of swiveling out or rotating 180 degrees. Though not as easy as the NEX-5T with NFC, the Alpha A3000 also offers Wi-Fi for wireless transferring and app downloads like Sony’s PlayMemories Online which allows for cloud uploading and remote control via an iOS or Android smartphone. Priced at just $399 and available in early September, the A3000 will also comes with Sony’s 18-55mm f/3.5-5.6 kit lens, making it a great deal for those looking to upgrade from a pocket camera.


Do you think the A3000 will be a hit with consumers looking to get into the DSLR world?