Outside of the fanfare of IFA in Berlin this week, Sony quietly launched the first curved LED HDTV – the S990A priced at $3,999 in the US. The 65″ HDTV boasts a Triluminos display with X-Reality Pro, built-in Wi-Fi for cable-less Internet viewing and multi-angled S-Force surround sound speakers designed to bring more of the cinematic experience home than ever before. The gentle curvature in the screen promises to make every seat in the room look like the center seat.

Do you want to bring the cinema home? The soft arc of the screen wants to mimic the theater and ensure that everyone in the room enjoys the same view, no matter the angle. The screen features Dynamic Edge LED, which dims contrast in certain areas of the screen depending on the picture and boosts contrast where it is needed to give a more realistic view. Motionflow™ XR 480 stabilizes rapidly moving details – a golf ball, a tennis ball, a football to make sure you see everything – no need to tape your eyelids anymore.

Sony also draws attention to its suitability for Skype video calls with the built-in Wi-Fi. If there is anyone’s face that you want to see close-up on the luminescent 65″  curved screen, now you can do that too. The 3D-enabled TV supports a variety of Internet services; Google TV Sync, Netflix, Hulu Plus, YouTube, Vimeo, Pandora, Flixster as well as Sony’s Video Unlimited.

The S990A is available from 10/27, full specifications here.

Discuss:

Will you buy a curved LED TV or wait for cheaper 4K instead?