The Sony Experience is set to go live in mid-May across 350 Best Buy stores that will help Sony bolster its retail presence. Not only does the Sony Experience cost considerably less money versus the company attempting to follow Apple by building its own retail empire, but they also place Sony along side other companies who’ve taken a similar approach like Microsoft and Samsung. Sony hopes that each location will be able to draw consumers in with interactive displays and a massive array of 4K products like Sony’s 2014 televisions and 4K AX100 camcorder. To that end, Sony has released a time lapse video of the first of its kind store being built which you can find after the jump, alongside additional pictures. Ironically, the video isn’t in 4K or 1080p…

Discuss:

Do you think the Sony Experience will help Sony gain mindshare with consumers in the US?

[Via Sony]