With IFA 2014 less than a week away, Sony is beginning to ramp up its hype and media machine. It’s widely expected that at the event, Sony will release the Xperia Z3 among other devices like the QX30 attachable smartphone lens. To that end, Sony released a vague tweet along with a video that teases what’s to come.

It’s Time #XperiaDetails http://t.co/DTThabmK1f

— Sony Xperia (@sonyxperia) August 28, 2014 

The link itself doesn’t have a lot of information to go by but the linked video, which can be seen above, is where the real teaser is. Throughout the video, Sony has slipped in some cryptic messages like at 19 seconds which simply states “powerful” or 23 seconds which states “keeps going” likely hinting at the devices power and battery life. The short video then ends at around 44 seconds with “03 SE:PT:14” with ‘Demand Great’ which is of course when the IFA press conference will be held.

Discuss:

Have you found other hidden messages and teasers within the video?