In order for Sony to adapt to the new market and consumer realities, some major changes are needed. Ever since taking the reins of Sony, Kaz Hirai has been on a mission to shake up the company as much as possible. While things have gone slower than some would like, Sony is changing. Under Kaz, Sony has spun off parts of the business previously thought holy, like TV, and sold other divisions, like their VAIO PC business. Now, Kaz is once again shaking things up and this time, at the executive level.

Sony’s new management structure with more clearly defined roles and responsibilities can be found after the jump.

From Sony:

 Sony will also realign its management team in some areas, promoting individuals with wide-ranging experience as well as those capable of autonomous management. The new management structure will incorporate more clearly defined roles and responsibilities within each business unit and the headquarters operations. 

Kenichiro Yoshida
(New)
Representative Corporate Executive Officer, Executive Deputy President and CFO
(Current)
Representative Corporate Executive Officer, EVP and CFO

Tomoyuki Suzuki
(New)
Corporate Executive Officer, Executive Deputy President
(Continues as)
Officer in charge of Device Solutions Business, RDS Platform (R&D, Common Software Design), President, Device Solutions Business Group
(Current)
Corporate Executive Officer, Executive Vice President

Masashi Imamura
(New)
Corporate Executive Officer, Executive Vice President, Officer in charge of Manufacturing, Logistics, Procurement, Quality and Environmental Platform
(Current)
Group Executive,
Representative Director and President, Sony Visual Products Inc.

Shigeki Ishizuka
(New)
Corporate Executive Officer, Executive Vice President, Officer in charge of Imaging Products & Solutions Business
President, Professional Solutions Group
(Continues as)
President, Digital Imaging Business Group
(Current)
Corporate Executive, Senior Vice President

Ichiro Takagi
(New)
Group Executive, in charge of Home Entertainment & Sound Business, Consumer AV Sales Platform, Representative Director and President, Sony Visual Products Inc.
(Continues as)
President, Video & Sound Business Group, Sony Corporation
(Current)
Corporate Executive, Senior Vice President

Shoji Nemoto
(New)
Corporate Executive, Executive Vice President, Sony Group China Representative, in charge of Disc Manufacturing Business
(Current)
Corporate Executive Officer, Executive Vice President, Officer in charge of Imaging Products & Solutions Business and Disc Manufacturing Business, President, Professional Solutions Group

Toru Katsumoto
(New)
Corporate Executive, Senior Vice President, President, Medical Business Unit
(Continues as)
Representative Director and President, Sony Olympus Medical Solutions Inc.
(Current)
Corporate Executive, Senior Vice President, Deputy President, Medical Business Unit

Three executives will also resign from their current positions at the Ordinary General Meeting of Shareholders scheduled to be held in June.

Tadashi Saito
(Current)
Corporate Executive Officer, Executive Vice President, Officer in charge of Medical Business, President, Medical Business Unit

Kunitaka Fujita
(Current)
Corporate Executive Officer, Executive Vice President,  Officer in charge of Human Resources and General Affairs

Masaru Kato
(Current)
Vice Chairman, Sony Group China Representative, in charge of External Relations

Discuss:

Do you think Sony needs to infuse more western mindsets to compete with its peers?