Sony Begins Directing People Towards Amazon for Purchases

Sony_Online_Amazon

Earlier in the month, Sony dropped a bombshell on us in that they would be closing their online retail portal alongside all but one of their physical locations by month’s end. Sony promised something new for consumers, which, as we’ve gathered, will be an online portal with buying options from authorized Sony dealers. This would allow Sony to simply maintain a website with product information while washing their hands clean of inventory control and other logistics associated with e-commerce.

Now, prior to their mandated August 28th deadline, the company is already started to direct traffic towards others.

Sony Electronics has a busy social media presence with regular tweets about products and where to purchase them. However, instead of directing people towards their own website, Sony is already guiding people to Amazon for purchases. Prior to this shift, Amazon was likely one of the biggest seller of Sony products and with this transition, it will only increase.

Though the list of authorized Sony dealers is large, the company will likely rely on two large domains, Amazon and B&H Photo. Only time will tell if this was the right move or not by Sony.

Discuss:

Where do you see yourself shopping for Sony products once their online store is gone?