Sometimes you just need to use all capital letters with a massive font size to get your point across. What’s funny is that the more I watch the short promo for the Sony a7R II, the more I like it. At first, it comes off a bit strong or pompous with large text flying on the screen but the reality of it is that an ad like this is exactly what Sony needs.

Not that they are actually running this ad on TV but what the piece does brilliantly and unapologetically is get to the point. What makes this camera worthy? Here are a few points to note. If I had to fault the short piece on anything, it’s that there is more time spent with words on the screen then actual results from what the camera is capable of outputting. Side note, the ad has been viewed nearly 5.5 million times!

Discuss:

What do you think about the short promo piece for the Sony a7R II?