Sony Talks About Innovation Behind G Master Lens

by Sohrab Osati | Feb 15, 2016 | 0 comments
Sohrab Osati

Sony G Master LensAt the beginning of the month Sony debuted their G Master Lens series, which consists of three new E-mount lenses:

  • 24-70 f/2.8 zoom
  • 85mm f/1.4 prime
  • 70-200 f/2.8 zoom

While Sony has been focusing on capturing the pro-consumer crowd, these lenses instead are aimed to attract professional photographers. Neal Manowitz, Vice President of Digital Imaging at Sony Electronics:

 The new G Master brand represents the finest and most impressive group of lenses that Sony has ever brought to market. 

After the jump, Sony breaks down their three newest lenses and the innovation that’s packed into them in a video spot.

Discuss:

Do you think Sony can compete with Nikon and Canon with these lenses?