Poll: Are you willing to pay to upgrade your HD UltraViolet content to 4K on Sony Ultra?

Ultra logo (PRNewsFoto/Sony Pictures Home Entertainment)

Ultra, Sony’s new 4K streaming service, went live on the company’s 2016 Android 4K TVs this week. Announced approximately 2 months ago at CES 2016, this service is stepping out into a world that already has Netflix and Amazon Prime. What sets it apart? Offering both 4K and 4K HDR content, Sony Ultra allows you to purchase each movie for $30 and upgrade the content you already own (on UltraViolet) for $12. Would you be willing to pay to upgrade the HD content you already own to 4K? Let us know in our poll after the jump.

 

Discuss:

Which movies are you most looking forward to watching in 4K?

  • RbbrDcky

    The Ultra app is now available on my 2015 Sony 4K tv. It just did a system update today.

  • huh. I was under the impression that it was for 2016 model TVs only. Perhaps yours can’t deliver 4K HDR and only 4K? Though 2015 models also support 4K HDR so I’m not entirely sure.

  • RbbrDcky

    Unfortunately, it’s $25 – $30 to buy a movie though! No thanks!

  • To be fair, the price isn’t all that different from Blu-ray and certainly cheaper than when Blu-ray launched.