Ultra, Sony’s new 4K streaming service, went live on the company’s 2016 Android 4K TVs this week. Announced approximately 2 months ago at CES 2016, this service is stepping out into a world that already has Netflix and Amazon Prime. What sets it apart? Offering both 4K and 4K HDR content, Sony Ultra allows you to purchase each movie for $30 and upgrade the content you already own (on UltraViolet) for $12. Would you be willing to pay to upgrade the HD content you already own to 4K? Let us know in our poll after the jump.
Which movies are you most looking forward to watching in 4K?