Official Sony Xperia X, XA, and X Performance Pricing for Europe Revealed

by Sohrab Osati | May 4, 2016 | 1 comment
Sohrab Osati

Sony has officially revealed their pricing guide for the Xperia X family which consists of the Xperia X, Xperia XA, and Xperia X Performance. When pricing for the Xperia X Performance was first revealed, many of you were unsurprised, albeit much to your dismay, that it carried with it a high price tag. With the pricing of the entire family now revealed for each European county, we finally have a better sense of how Sony plans to position each device.

However, it’s worth noting that the pricing you’ll find below is not the price you’ll likely play. As an example, despite the Xperia X carrying an €599 MSRP, you can pre-order it on Amazon for €499. The same will ultimately be true for the Xperia XA and Xperia X Performance. The side effect of Sony’s strategy of releasing products at higher MSRP, only to let different outlets set their own price (which is something they also do with their electronics division as well but not PlayStation for example) is that it doesn’t allow Sony Mobile to set the narrative for their products when it comes to pricing.

Sony already faces the image of having products that are pricier than competitors, even though that might not hold true in an actual retail environment, and their high MSRPs play into that narrative. On the other hand, with PlayStation 4, there is a set price and everybody going into it knows what to expect. Sure there might be some varying bundles and deals, especially around the holiday season, but as it stands, PS4 is $349 and was $399 when it launched.

But when your about-to-be-launched device can vary in price by €100 depending on where you visit, it not only plays into the mentioned narrative, but also creates confusion for the consumer who must now do their homework before making a purchase. Mind you that we’re not talking about promotions or rebates here either. Sony can’t stop Amazon or Carphone Warehouse if they want to further incentivize shoppers with bundles but what they can do is set out a clear message on what their devices cost and not let that be dictated by retailers.

Pricing detail after the jump.

Sony Xperia X Family Price – Europe

France

  • Xperia X – €599
  • Xperia XA – €299
  • Xperia X Performance – €699

Germany

  • Xperia X – €599
  • Xperia XA – €299

Italy

  • Xperia X – €629
  • Xperia XA – €299
  • Xperia X Performance – €729

Netherlands

  • Xperia X – €599
  • Xperia XA – €299
  • Xperia X Performance – €699

Spain

  • Xperia X – €629
  • Xperia XA – €329
  • Xperia X Performance – €729

Sweden

  • Xperia X – SEK 5,790
  • Xperia XA – SEK 2,990
  • Xperia X Performance – SEK 6,490

UK

  • Xperia X – £469
  • Xperia XA – £239

Discuss:

Do you think you’ll be able to find much better deals?

[Via XperiaBlog]