Yesterday I railed against the near offensive ad for the Xperia XA that Sony released. Not offensive in that there was something inherently controversial portrayed in the 30 second spot but because of how poorly it was all put together. Now I have three more typical Sony videos to share with you. Each video aims to highlight the different design aesthetics of the Xperia X, Xperia XA and Xperia X Performance.

If you’re into slow motion shots of technology, then I’m sure you’ll find plenty to like after the jump.

The stunning edgeless screen on Xperia XA leaves no wasted space – meaning you can concentrate on what really matters. With a curved glass display that seamlessly meets the rounded frame, it’s as pleasing on the eye as it is on the hand. Available in a range of stunning colours – Graphite Black, White, Lime Gold and Rose Gold – Xperia XA has been designed to truly harmonise with your life.

Xperia X Performance is as elegant as it gets – in either sophisticated Graphite Black or White, or sleek Lime Gold or Rose Gold. With a curved glass display and seamless metal back, Xperia X Performance has been designed to suit your life and taste. We’ve updated the user interface to be more in tune with you too, both in looks and responsiveness. With its 5″ body and ergonomically placed fingerprint sensor, Xperia X Performance is tailored to fit your hand as comfortably as your life.

Xperia X is undeniably stunning, matching your own personal style in four elegant colours – Graphite Black, White, Lime Gold and Rose Gold. With its seamless metal back and curved glass display, we’ve designed the new Xperia X to comfortably fit your hand, your routines and your taste. Its statement is in its simplicity – both inside and out – with a refined user interface for even more intuitive navigation. The fingerprint sensor on Xperia X is placed on the side of its 5″ body, so you can pick up and unlock in one easy movement. It’s a pleasure to both hold and behold.

Discuss:

What do you think about the three videos?