Ultra-Premium Sony Z9D 4K HDR TVs Announced – Comes in 100-inch

We all bitched and moaned at CES 2016 when Sony didn’t unveil what would be the X950D series, a premium lineup of 4K HDR TVs but today, we can all wipe away those tears and shed new ones. Announced earlier this morning was the Sony Z9D, a brand new ultra-premium lineup of 4K HDR TVs, and they come in whopping 65-, 75-, and 100-inch variants.

Mike Fasulo, Sony Electronics president and chief operating officer:

 The Z series is a generational advance in TV technology, which brings the 4K HDR viewing experiencee to a whole new level. With expertise in both the creative and the technical aspects of 4K HDR shooting, editing, recording, transmission and display, Sony understands 4K HDR like no other company. The Z series is a direct result of that unique partnership between our engineering and creative teams. 

There is still a lot we don’t know about the new series but a few details that we do know include Android TV, which is an obvious by now. Sony has also confirmed the presence of only HDR10 support though for all we know, they could (if hardware supports it) bring Dolby Vision compatibility in the future. But as it stands, assume it’s only good for HDR10. Other tidbits:


Now that you’re done shedding tears of joy, be prepared to shed another type of tear. According to Sony, the Z9D will cost:

  • 65-inch
    • $6,999
    • €4,000
  • 75-inch
    • $9,999
    • €7,000
  • 100-inch
    • Unconfirmed but approximately $66,000
    • €60,000

I wasn’t saving for a brand new BMW M4 anyways.


Does the Sony Z9D peak your interest?

  • Khaled

    Oh Boy! Time to sell my X940D!

    off topic, I am expecting similar line up to their XPERIA phones (X and Z)

  • It does but wow super expensive. I don’t know if I want to buy Sony again after the abandoned the design of the 900c just months after the Tvs went on sale.

  • Sure is looking like that

  • The 900c was beautiful imho but clearly limited them for one reason or another

  • Sadly Sony does that. They abandoned what doesn’t work. Since I got the 900C when it came out I’m not replacing it til next year. So I have time to wait and see what Sony shows at CES 2017.

  • So the same “2010 design” as the rest of the 2016 models? What’s next, swarovski crystals on a golden plated plastic frame?… oh wait, they’ve tried it on their photo frames, did not work out ;D