In a not too surprising move, Sony has announced that Hiroki Totoki (Corporate Planning, Finance and New Business) will replace Kunimasa Suzuki (pictured above) as CEO of Sony Mobile Communications starting on November 16th, 2014. During his time as head of Sony Mobile, Suzuki has helped Sony navigate past their partnership with Ericsson and bring mobile directly under Sony in Japan. Despite being one of the head architect of the Sony Xperia Z line initiative (the company’s flagship smartphone and tablet), Sony has seen their mobile share erode which was set to be one of the three pillars of the One Sony strategy under Kaz Hirai and was designed to help the struggling giant return to profitability.
Kunimasa Suzuki
It’s hard to believe that Kaz Hirai has just taken over as CEO of Sony and yet under his eye, he and his small group of advisers have already started to clean house at Sony. Under a new plan called ‘One Sony’ Kaz has highlighted the three strongest pillars of Sony: digital imaging, games, and mobile. These three departments, which will be the new core of Sony, will see continued support and resources invested to further strengthen and expand them. Jack Tretton will continue to lead the PlayStation division where Kaz previously served for five years and is most credited for turning around the then-ailing division, while Michael Lynton was named CEO of Sony America which encompasses Sony Music Entertainment, Sony/ATV Music Publishing, and Sony Pictures Entertainment. With Kaz looking to turn his personal attention to Sony’s troubled TV business, Kunimasa Suzuki (pictured left) has been named President and CEO of Sony Mobile where Bert Nordberg previously lead.
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