Videos

Latest Sony Video Probably Over Sells the Xperia E4g

by Sohrab Osati | Feb 27, 2015 | 0 comments

The Sony Xperia E4 and Xperia E4g are the latest budget-friendly smartphones from Sony. Designed for emerging markets with a €99 and €129 price tag, Sony has finally been able to put together devices with compelling features and a price tag that’s designed to move. Assuming the right distribution and awareness strategy is executed with their April release, Sony has a chance of moving a decent amount of them and perhaps gaining some marketshare.

Sony, however, may have gotten slightly carried away with the notion of selling the series in their latest video, which can be found after the jump.

Sony Xperia E4g Video Preview

by Sohrab Osati | Feb 26, 2015 | 0 comments

After the announcement of the Xperia E4g, Sony is ready to show off their latest budget-friendly Android smartphone with 4G LTE in a new video highlight. The video, which can be found after the jump, showcases and points out some key facts Sony wants you to know about the Xperia E4g.

It’s worth putting this phone in context with the €129 price tag it carries. That price tag is also the cost of outright buying the phone – which is the norm for developing countries, where the phone’s target audience exists. The Sony Xperia E4g video preview awaits you.

Sony Xperia E4 Shown Off In a Video Spotlight

by Sohrab Osati | Feb 13, 2015 | 0 comments

By now, we’ve given you an overview of the Sony Xperia E4 and the Xperia E4 tech specs to give you a more in depth look at what powers the entry smartphone. But once you step back from the tech specs and numbers that make the internal core of what a phone is, what are we left with? Do we connect with the device in hand and does it in some way reflect who we are and fit into our lifestyle? After the jump, check out a video spotlight of the Sony Xperia E4 which highlights the phone’s main features while giving you a sense of what type of device it can be.

Leaked Sony 4K TV Ad; Is Sony Ready For a Full Marketing Campaign?

by Sohrab Osati | Feb 13, 2015 | 9 comments

Thanks to an anonymous tipster who sent us the above video, we may have our very first look at a proper marketing campaign from Sony for their 4K lineup. As you can see from the 30 second ad, Sony is highlighting their ludicrously thin X900C and X910C 4K TV. What strikes me beyond that we’re finally getting a Sony ad is how beautiful the commercial is. Unlike past Sony commercials which at times are too artsy and lose the message or too wordy and try to over sell what the device is, this ad is brilliantly simple. No voiceover, no talk about specs, and certainly not all over the place. Instead the ad focuses on one of the biggest selling points of the X900C line, their thinness.

A few more thoughts after the jump.

Sony Xperia E4 Highlights (video)

by Sohrab Osati | Feb 12, 2015 | 0 comments

Just in case you missed our initial coverage and tech specs on the Sony Xperia E4, Sony has put together a video that nicely wraps them up into a visual spectacle. Ok, it might not be the next great product promo, but the video (which can be found after the jump) does a pretty good job at showing off the Sony Xperia E4 and highlighting some of the main specs of the budget-friendly Android smartphone.

Sony 4K TV with Android TV UI Preview (video)

by Sohrab Osati | Jan 22, 2015 | 0 comments

One of the biggest reveals from CES 2015 was the embrace of Android TV by Sony. Offered on every 2015 4K television a majority of their HD televisions as well, Android TV will be the core user interface consumers will be faced with. This will hopefully result in not only a smart TV that’s actually smart, but one that has updated apps that can continue to grow and expand our experience with TVs. Traditionally, televisions have either been plagued by poorly written and sluggish apps that are never updated or are purely dumb boxes where apps and network functionality are brought to it via other setup boxes like Apple TV and gaming consoles like the PS4.

More details after the jump.

The Sony Smartphone Cradle Receiver With NFC

by Sohrab Osati | Jan 9, 2015 | 3 comments

Sony’s looking for a ride – in your ride! Compatible with iOS and Android, the Sony Smartphone Cradle allows you to place your smartphone in your dash and use it as your car’s navigation system. Sony Xperia Z3 owners get extra features like easy connectivity via NFC and easily locking in, thanks to the phone’s built-in magnetic charger.

Using NFC to Transfer Photos Between Sony Cameras and Smartphones

by Sohrab Osati | Jan 8, 2015 | 0 comments

At CES 2015, Sony was showing off new ways to use NFC between their devices. As shown in the video above, the Sony Xperia Z3 was able to act as the viewfinder and control for the Sony Alpha with a simple tap. Beyond controlling the camera, the Sony Alpha will also send a lower resolution picture to the Xperia Z3 for easy sharing.

Want the high resolution photo? You can also easily transfer that with just one tap.

Comparing the Sony Action Cam With SteadyShot Turned On and Off

by Sohrab Osati | Jan 8, 2015 | 0 comments

At CES 2015, Sony was showing off their SteadyShot technology which helps reduce shaky videos. Offered in their lineup of Action Cam MP4 cameras, Sony mounted two units side by side on a bike handle with a vibrating plate underneath them to simulate a bike ride. The video above shows SteadyShot on (monitor on the left) and SteadyShot off (monitor on the right) on the Sony Action Cam, which can be utilized even when recording at 1080p 120fps.

As you can see from the video above, the outcome is quite remarkable.

A Quick Glance at the Sony SmartWatch 3 Stainless Steel Edition

by Sohrab Osati | Jan 8, 2015 | 0 comments

At CES 2015, the Sony SmartWatch 3 Stainless Steel edition was unveiled. Based on Android Wear and incorporating everything from the Sony SmartWatch 3, the Stainless Steel edition brings an all-new elegant design as can be seen from the video above where we give you a quick glance. The Sony SmartWatch 3 Stainless Steel edition will go on sale later this month for $299.

Be sure to check out our previous video where we go over Android Wear and how to use your smartphone to customize the Sony SmartWatch 3.

Sony’s New Portable Speakers (SRS-X11) Step Out In Style (And Many Colors!)

by Allegra Osati | Jan 7, 2015 | 4 comments

Sony is great at audio quality and producing it in a wide variety of packages. The Sony SRS-X11 portable speakers are just one example of Sony’s hip offerings that will hopefully appeal to those looking to have some fun with their music. Although these speakers currently have no announced release date or price point, the functionality that comes in this colorful box makes it worth the wait. For instance, if you have two or more, you can join them together with the push of a button – providing a mini surround sound setup in a snap.

Small, handheld, and cube-shaped, the SRS-X11 comes in 5 eye-popping colors: black, white, red, pink, and blue. But don’t take it from us – watch the video above to see these adorable portable speakers for yourself!

Sony Showcases Their Mobile Products Underwater

by Allegra Osati | Jan 7, 2015 | 0 comments

Though it’s a far cry from an underwater store in Dubai, Sony brought their full line of waterproof devices to CES 2015 and put them on display in a tank of water. Products shown include the Sony SmartWatch 3, SmartBand Talk, Xperia Z3, and Xperia Z3 Tablet Compact. Enjoy your trip to ~~Dubai~~ Las Vegas in the video above!

Sony SmartWatch 3 With Android Wear UI

by Allegra Osati | Jan 7, 2015 | 0 comments

At CES 2015, Sony showed off their the SmartWatch 3. Running Android Wear, the SmartWatch 3 is the only one of its kind with onboard GPS, allowing you to track your activity without needing your phone. Thanks to Android Wear, the SmartWatch 3 is highly customizable with different watch faces and functionality.

In the video above, we give you a quick look out how the Sony SmartWatch 3 with Android Wear can be customized.

Google Play Games Running on Sony 4K TV With Android TV

by Allegra Osati | Jan 6, 2015 | 4 comments

Finally, your time to play a mobile game on the big screen has come. With Android TV, Sony’s 4K lineup gives you full access to Google Play – and its games. Picture this: you come home after playing a game on your smartphone while away. You’d like to continue playing the game, but on a larger screen. With’s Sony’s 4K TVs featuring Android TV, now you can! The best part? You won’t even lose your progress while switching screens.

Check out our video of this fun feature in action above! (Disclaimer: While it is being showcased using a Logitech controller, you can use your favorite controller with Google Play games on your TV.)

Meet the Sony FDR-AX33 Camcorder – “4K for 1K”

by Allegra Osati | Jan 6, 2015 | 8 comments

4K has become more affordable. You may remember the slogan from last year – “4K for 2K.” That saying received an update by Sony Electronics President and COO Mike Fasulo on the Sony press conference stage on Monday. Now boasting “4K for 1K,” Sony has brought 4K into an entirely new price point and demograph. The new Sony FDR-AX33 4k HandyCam camcorder brings with it a 30% smaller and 20% lighter design at half the price of the AX100.

We got hands on with the camcorder at the Sony booth at CES 2015 – check out the video above to get an inside look at the FDR-AX33.