Sony continues to get more aggressive with their 4K initiative with each passing week. Just yesterday, the company announced a July 15th release date for their 4K media sever which includes 10 4K films. Now Sony is looking to expand their video streaming service Video Unlimited by adding 4K movies to it.

Sony Video Unlimited 4K will be launched this Fall, and  will continue to offer films, TV shows, and other media with select 4K content. That library  will grow over time. 4K feature films will cost $7.99 to rent for 24-hours or $29.99 to purchase. Lets just hope your internet can keep up.

Discuss:

What do you need to see before you jump into 4K?

[Via Sony]