4K HDR

NBC Will Air the 2016 Rio Olympics in 4K HDR and Atmos

Some good news for you early adopters with 4K TVs and Dolby Atmos sound rigs. NBC plans to record and provide the 2016 Rio Olympics in 4K. Richard Lawler writing for Engadget:

 NBC will provide a downconverted version of the 8K feed Olympic Broadcasting Services and Japan’s NHK are experimenting with, to 4K, and present it in HDR with Dolby Atmos surround sound audio. 

With the sheer number of sports at the Olympics not everything is getting the 4K treatment, but events that will be offered include:

Official 2016 Sony 4K HDR TV (X930D & X850D) Pricing vs Real World Pricing

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One of the most frustrating parts about being a fan of Sony products (and somebody who covers the company) is their convoluted pricing strategy. Unlike PlayStation announcing the price for a new model or accessory which is then replicated by retailers, a majority of Sony products come with an MSRP. The problem with the structure is that Sony is truly emphasizing the suggest part of MSRP (manufacturer’s suggested retail price).

Besides being confusing, this also can help garner bad PR for Sony and play into the “too expensive” narrative that’s been haunting them the past few years. Take the newly released Xperia X which was announced with a £549 MSRP. The kicker is that most retailers will instead be selling the device for £499 which sounds a hell of a lot better. The MSRP instead simply acts as a cap and in such a competitive market, be it TV or mobile, you can rest assured that nobody will be trying to sell them for more.

With the company’s 2016 fleet of 4K HDR TVs now widely available, it’s time to take a look at the pricing Sony introduced and the price you’ll actually pay. The difference? Quite dramatic, actually.

4K HDR Sony X940D Earns 5 Stars, Called “The One To Beat”

At CES 2016, Sony unveiled the flagship X930D (55-, and 65-inch) and X940D (75-inch) flagship 4K HDR TVs. While many, including yours truly, were hoping that Sony would offer even larger sized TV in the series, the only thing that changed was the slim factor (though you can get an 85-inch X850D). That’s because Sony made the surprise move of dropping their Magnetic Fluid Speakers from the 930 line, a differentiator they’ve been pushing for sometime, which in turn has allowed the lineup to get much slimmer than past iterations.

With an all new identity compared to years prior, the big question would be if Sony was moving in the right direction with their flagship series or were they chipping away at the wrong things. The answer couldn’t be better than this:

 Let’s cut to the chase: the daddy of Sony’s 2016 TV line-up is a movie lover’s dream come true. 

Unlike the the X930D range which features Slim Backlight Drive, X940D is an

 LED back-lit TV that supports Ultra HD and HDR through streaming and physical formats, as well as active 3D. If that isn’t enough to lose you in AV-centric reverie, perhaps the fact that it looks stunning will be. 

So let’s dig a little deeper into just what you can expect from the flagship TV.

4K HDR Sony STR-DN1070 Receiver Offers Premium Features at an Affordable Price

Revealed at CES 2016, the successor to the STR-DN1060, the Sony STR-DN1070, is finally available to order and is priced affordably at $599.99. While lacking future-proofing tech like support for Dolby ATMOS which may or may not even gain traction at home, the 7.2 channel receiver packs no shortage of other features like the ability to stream from:

  • Apple AirPlay
  • Google Cast
  • Spotify Connect
  • Bluetooth

Connecting your various equipment is also easy, thanks to the multitude of inputs and outputs offered in the rear.

With six HDMI inputs and two HDMI outputs—including one dedicated second zone HDMI output—there’s space for your current equipment and scope to expand.

Speaking of zones, the DN1070 actually supports three zones:

With three-zone listening, you can connect three sets of speakers to the STR-DN1070 and listen to the same audio output across three rooms. The receiver can also control two separate source inputs at once. Select which signal is sent to each listening zone, so you can watch a DVD in your living room using 5.2 channels while others listen to a CD in the den using 2 channels. Or just enjoy the power of 7.2 channels for an immersive surround experience in your living room.

For quick access, you’ll also find an HDMI and USB input on the front which allows you to play:

DSD through DLNA network connected devices, or connected to USB with its 24 bit/192 kHz high bit rate for High-Resolution Audio playback

Beyond a rich assortment of streaming capabilities that will certainly help on the cord clutter, the DN1070 also offers wireless multi-room capabilities. According to Sony, via their SongPal app on iOS and Android, you can:

group selected Sony sound bars and speakers together, then stream music from different music services, a smartphone, a PC, or your DLNA network in multiple rooms throughout your home 

While the ability to create a Sonos-like environment isn’t new to this years lineup of receivers and sound bars, what is new is the ability to create a wireless surround sound system. That’s because till now, via SongPal, you could only stream the same content to wireless speakers, and Sony’s equipment didn’t have the capability to decode different channels. So while you could have placed two smaller wireless Sony speakers at the rear and treated it as surround sound, what would have actually happened is that the same audio from your front speakers would also played from the rear.

All that changes this year where you can finally connect two wireless speakers (as seen above) that will act as your rear channels. Other speakers like the two fronts and center channel must still be plugged in via a cord and the setup is only good for 5.1 as for some reason, it cannot handle 7.1. That shouldn’t be much of a hurdle as 7.1 setups are generally found in more premium environments where speakers are properly placed, measured, and hardwired in. This is one of those areas that Sony should have been leading but was asleep at the wheel as Sonos swooped in, but it’s nice to see them finally catch up.

But enough talk about audio. After the jump I discuss 4K HDR.

2016 Sony 4K HDR TV (X930D) Review Calls It a “Tour De Force”

The flagship 2016 Sony Android TV is an interesting set. Gone are those magnificent-sounding Magnetic Fluid Speakers and in their place is a much thinner profile. With its visual makeover, Sony also focused heavily on the internals, providing a more robust Android TV experience and native 4K HDR support which many believe will be the true draw and strength of 4K sets. So how is the X930D being received? Quite well, it seems. Here is the final verdict from What Hi*Fi:

 This is what we want from an HDR set. It doesn’t reach the absolute blacks or brightness of some rivals, but the Sony XD93 trumps most of them where it matters: subtlety 

With the flagship TV in hand, the gang over there judged the X930D based on four categories: features, Android TV, picture, and HDR.  On the topic of features:

The main thing you ought to know about the XD93 is that, equipped with Sony’s 4K Processor X1 chip, this set is both Ultra HD and HDR compatible.

There are a couple of extra technologies too, X-tended Dynamic Range PRO and the company’s unique TRILUMINOUS display, which are basically geared to delivering that HDR content as more than just a box-ticking exercise.

What’s more, all four of the set’s HDMI inputs are waiting open-armed for that 4K content with HDCP compatibility, and three further USB ports effectively gives you an option for each day of the week.

When it comes to Android TVs, things have certainly improved – as much as they can improve. That’s because like Android Wear, manufacturers can’t touch the UI which leaves little for Sony to do, other than hardware tweaks to make the experience better.

We’ve sometimes been less than complimentary about Android TV as well, but this appears to be its least convoluted, most intuitive form. Your homepage is neatly set out into sections for recommended content, featured apps, inputs, your remaining apps, games and settings, with each category significantly malleable.

Don’t want to see that input you hardly ever use? Just hide it. Want another to be more easily accessible? Then move them around.

After the jump, their thoughts on picture and HDR which just got a big boost from Netflix, as their HDR-enabled app has gone live for Sony’s 2015 and 2016 4K TVs.

List of Sony 4K HDR TVs Compatible With Netflix HDR App Revealed

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As we continue towards the transition of all 4K content, it’s becoming clear that where the format truly shines is with 4K HDR. While 4K itself certainly looks grand, it’s not something that can’t be achieved with even upscaled 1080p content. However, 4K HDR is one that cannot be mimicked. Not only do you first need to have an HDR compatible TV, but the content itself also needs to natively contain the brighter highlights and more vivid colors. All this translates to a more realistic image with more depth and pop.

One of the biggest proponents of 4K HDR has been Netflix. The streaming service already has a few shows on deck like Marco Polo, and eventually Daredevil that will be made available in HDR – and this list will likely continue to increase as new shows are filmed. But a 4K HDR set isn’t the only thing required to make the magic happen. Your TV will also need the updated Netflix app which supports it and not everybody is going to get that, again depending on the components inside your TV and the requirements from Netflix.

Aren’t you glad you haven’t bought a 4K TV yet? After the jump, the list of Sony 4K HDR TVs compatible with Netflix HDR.

Poll: Are you willing to pay to upgrade your HD UltraViolet content to 4K on Sony Ultra?

Ultra logo (PRNewsFoto/Sony Pictures Home Entertainment)

Ultra, Sony’s new 4K streaming service, went live on the company’s 2016 Android 4K TVs this week. Announced approximately 2 months ago at CES 2016, this service is stepping out into a world that already has Netflix and Amazon Prime. What sets it apart? Offering both 4K and 4K HDR content, Sony Ultra allows you to purchase each movie for $30 and upgrade the content you already own (on UltraViolet) for $12. Would you be willing to pay to upgrade the HD content you already own to 4K? Let us know in our poll after the jump.

Sony Talks Internet Speed Requirements for Ultra 4K Streaming

With streaming services offering more and more, like PlayStation Now which allows you to stream PS3 games and Ultra, bringing 4K HDR content to your TV, the need for faster internet speeds is present now more than ever. Luckily, despite the much higher resolution and interactive content, Ultra won’t require a crazy download speed. Once again, VP of consumer services and advanced platforms for Sony Pictures, Jake Winett:

 Obviously other services like Netflix, Amazon and Vudu have all launched 4K streaming, and this is something consumers are starting to look for and expect. We‘re seeing a trend where consumers are upgrading their home bandwidth. Ten years ago, consumers had DSL and maybe 4-5 Mbps. Now it’s pretty common for consumers to have 15, 50, or even 100 Mbps in some cases. We think this fits in really well with that trend, with consumers who do have a decent connection into the home. With even a modest connection of say 20 Mbps, consumers are going to get a really great 4K streaming experience. We did our encoding in such a way where we think we’re going to hit that sweet spot, and make it accessible to a lot of consumers. 

More after the jump.

Sony Ultra Will Allow You to Upgrade Content from HD to 4K for a Price

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I’ve been talking a lot about Ultra, the 4K streaming service from Sony. While I like the idea of it, the service is unfortunately going to face some tough times with a lot of questions about its long term viability in the midst of competition from Netflix and Amazon Prime who will also be providing 4K HDR content. One positive thing that Sony with doing with Ultra is allowing users to connect their UltraViolet accounts and bring over their Sony Pictures titles. Jake Winett, VP of consumer services and advanced platforms for Sony Pictures:

 We believe that consumers like choice, and don’t like to be locked into a particular silo, within a particular service. It was important that we made Ultra compatible with UltraViolet, and as a new service for consumers, to give them additional value. They can turn on Ultra, and already have titles in their library they can watch, or even upgrade to in 4K. 

While I despise everything there is about UltraViolet, this is a good move by Sony and automatically brings people into their new app with some content. If you’re staring at a blank service that only revolves around purchases, you’re less likely to use it. But if it’s already populated with your previously purchased content, then there is a far greater chance that you’ll actually put the service to use. Perhaps best, Sony will also allow you to upgrade your HD films to 4K.

 For Sony Pictures titles they already have in their library, SD or HD, depending on what they purchased previously, when a 4K HDR version of that movie is available within Ultra, when they go into that particular title … there will be an upgrade option. For $12, upgrading from HD to 4K, they’ll get the highest quality possible, and be able to stream [4K] with a single transaction. 

That’s honestly not too expensive, considering the alternative when many of us bought the same titles we owned on DVD on Blu-ray. This is frankly the same transition and with digital, it’s even easier. Ironically despite Winett touting:

 We believe that consumers like choice, and don’t like to be locked into a particular silo, within a particular service, 

once upgraded to 4K, it’s not as if they’ll be able to take their 4K purchased content to any other TV, seeing how Ultra is only compatible with Sony’s 2016 Android 4K TVs. Hopefully Sony can dramatically expand Ultra’s availability because like Netflix, they should target it to be on every 4K TV sold and not instead use it as a leveraging tool for consumers to purchase a Sony TV vs. the competition because frankly, most people likely won’t even know it exists.

Sony Ultra, the 4K HDR Streaming Service, Goes Live Today

Revealed at CES 2016, Ultra, the 4K streaming service from Sony, has officially gone live and is available on their entire line of 2016 Android 4K TVs which includes the X850D, X930D, and X940D. According to Sony:

 Films available on ULTRA will include new releases like Concussion, The Night Before and The Walk, and library titles such as Crouching Tiger Hidden Dragon and Ghostbusters, priced at $30 in 4K with HDR 

4K aside, Ultra also supports 4K HDR movies, something that Netflix has also been heavily pushing with shows like Marco Polo. With native HDR included in Sony’s entire 2016 fleet of of 4K TVs, it should come as little shock that they’ve been awarded with Netflix’s Recommended TV badge. Jake Winett, VP, Consumer Services & Advanced Platforms at Sony Pictures Home Entertainment:

 ULTRA takes advantage of the latest industry innovations – 4K resolution, high dynamic range, a wider color spectrum, digital movie extras, and UltraViolet interoperability – so viewers get the most out of their televisions and their movie collections 

Let’s talk more after the jump about Sony Ultra.

Netflix Announces Sony & LG As Their 2016 Recommended TVs

Netflix Recommended TV

Each year, Netflix selects a handful of televisions as part of their recommendation to their users. Brady Gunderson (Director of Product Management) and David Holland (Director of Business Development) at Netflix talk about how the evaluation program:

 was created because our members told us they wanted smart TVs to be easier to use, provide simpler access to the things they do most, and perform better overall. The goal of the Netflix Recommended TV logo is to help people easily identify which devices meet those needs and deliver a superior smart TV experience. 

According to the duo:

 As smart TV functionality has evolved, so has the program. For 2016, we’ve introduced new criteria and established faster performance thresholds for existing criteria. 

A noteworthy part of all of this is that because of new criteria introduced, Netflix is really stepping up their game on what they deem is a TV worthy of recommendation. This is important because one of the biggest stumbling blocks of smart TVs has been their lackluster UI and apps. While they may be fine for the time when they launch, our perception of what is good UI and speed change because our mobile devices get better and better on a yearly cycle and in turn, we set the bar higher on what’s good.

 For reference, none of last year’s TV models would have met the new 2016 criteria. 

So what are the new criteria’s and which Sony TVs won? Those details after the jump.

Netflix’s Marco Polo DP Talks HDR and Why It’s an Important Creative Tool

Vanja_Cernjul

From avforums:

In this interview Vanja Cernjul, the director of photography on the Netflix series Marco Polo, explains why HDR is important to him and how it is freeing him up creatively to do far more than he ever could in the past. He also talks about the HDR grading process, a short film that he directed for Panasonic that was designed to take full advantage of HDR and what benefits consumers can expect to see as HDR becomes more readily available.

Sony, alongside Netflix, is betting big on 4K HDR with their entire 2016 line of Android TVs offering native support. Interestingly though, Sony is not utilizing the industry agreed branding for the new format and instead has chosen their own marketing design. Marco Polo DP, Vanja Cernjul:

 A lot of times, you had to make a choice whether you let the highlights go and expose with the shadows or you’re going to try to save the highlights in the torches and flames and sacrifice the shadows. 

And to me, this is where HDR is going to truly shine. We can already get some pretty impressive footage in perfect daylight but it’s nighttime scenes that can miss the essence and nuances of what’s really happening.

 Once you know the image is going to be released in HDR, you know that you can save much more information in the highlights, so you can play with the existing light. 

Anybody who has ever picked up a camera knows the challenges of filming in the dark where the camera is seemingly picking up 1/10 the detail that’s in front of you. Now HDR can change that.

 You can light the whole scene with fire for example. We did one scene which was entirely lit by one torch an actor was carrying. 

That’s damn impressive. The full interview with Vanja Cernjul after the jump.

Official 4K HDR Sony X930D & X850D Pricing and Release Date Revealed

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Just last week, prices for the flagship Sony X930D and X850D series were leaked. Though not 100% official, they gave us an indication as to what we could expect once the pricing was official. Now, Sony has officially released pricing for their two 2016 TV lineups which scale all the way to a 75-inch with the X940D and 85-inch with the X850D. Previously I’d speculated that we should expect to see a decent price reduction in the flagship line, seeing as Sony has dropped their Magnetic Fluid Speakers in favor of offering an ultra-thin profile.

Sony X930D and X850D pricing and release date after the jump.

Netflix Plans to “Ramp Up” 4K HDR Content

Sony 4K HDR TV - Netflix Marco Polo

By now, it should be pretty clear that the future of 4K and 4K HDR lies with streaming services. Sure we’re finally getting 4K HDR movies on Blu-ray some time this year but the reality is that physical media is going to lag severely when it comes to releasing timely content as opposed to services like Netflix and Amazon which will be more or less producing most of their future content in the format. Don’t get me wrong, I’m completely with you that streaming as it stands will never look as good as Blu-ray due to the compression that takes place, but consumers have decided that streaming quality is good enough, especially those who have faster internet speeds. Neil Hunt, chief product officer at Netflix:

 I think HDR is more visibly different than 4K. Over the past 15 years, we have had plenty of increments of pixels on the screen, and from what we saw with digital cameras, pixel count eventually stopped being interesting. 

And he’s right. Is there really a difference in quality between a 20-megapixel and 25-megapixel camera? What if we jumped the count to 40-megapixels? If it’s going on print on a billboard, chances are that the megapixel increase at that point mean nearly nothing. Hunt goes on to say:

 In the real world, you have 14 bits of brightness difference, so imagine stepping outside to look at a reflection of water or shadow of a tree that’s between 12 and 14-bits of range. TV only represents 8 bits, so you lose one or the other; you can’t have the brights and the darks at the same time. 

Best of all, 4K HDR isn’t the end of what TV’s can do but perhaps the start of something far more dazzling.

 We’re nowhere near the limit with color range 

More from Neil Hunt after the jump.

2016 4K HDR Sony X850D Price Also Leaks

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Just a few days ago, I received leaked pricing for the flagship Sony 4K HDR TV X930D. The little birdies who I’ve spoken with tell me that the pricing has not yet been finalized internally so things can always shift by the time Sony officially announces them. Even if there is to be a fluctuation in price, it likely won’t be by much. The same rule now applies for the 4K HDR Sony X850D which comes in 55-, 65-, 75-, and mega 85-inch variants. You can read all about the mid-tier 2016 Sony 4K TVs here.

The Sony X850D price after the jump.