4K HDR

Sony Comments on Why It Won’t be Using the UHD Premium Logo

by Sohrab Osati | Feb 8, 2016 | 3

In just a month or so, the 2016 Sony TVs will be arriving and when they do land, they’ll be using Sony’s own 4K HDR branding, versus the industry-consented UHD Premium logo. It’s worth noting that the UHD Premium logo was created by a body of leading 4K manufacturers (think like the Blu-ray association) which Sony is a part of. This has led many to think that Sony’s 4K HDR TVs aren’t up to the specs set by the group. Not so, says Sony.

We have chosen not to use the UHD Premium Logo and use our own 4K HDR logo instead which will signify HDR compatibility across a number [of] different categories.

Further comments from Sony after the jump.

We Preview the 2016 4K HDR Sony X930D Android TV

by Sohrab Osati | Jan 21, 2016 | 2

We’ve previously covered many different aspects of the 2016 4k HDR Sony X930D Android TV like its lack of Magnetic Fluid Speakers or how its picture-frame-like wall mounting looks. Now, here is a preview that looks at everything the latest flagship TV from Sony has to offer.

New Cable Management System Allows for Cleaner Setup on Sony’s 4K HDR TVs

by Sohrab Osati | Jan 20, 2016 | 0

Thanks to a highly thin profile – via an optional wall mount – the 4K HDR Sony X930D Android TVs can be hung like a picture frame and sit at just 1.5-inches away from the wall. However, not everybody wants to or can wall mount their TVs which can then typically lead to a sea of cables behind the TV. Fortunately Sony has a new cable management system that allows you to cleanly tuck all your cables behind the X930D.

Optional Wall Mount Hangs the 4K HDR Sony X930D TV Like a Picture Frame at 1.5-inches Away

by Sohrab Osati | Jan 14, 2016 | 8

At its thinnest point, the 4K HDR Sony X930D is just .19-inches ~~thick~~ thin. For reference on how insanely thin that is, just look at the picture above. Though quite obvious when sitting on a stand, the X930D can lose its charm when wall mounted if typical mounts are used. That’s because most solutions found on Amazon or Best Buy usually result in your TV sitting a few inches away from the wall.

This usually isn’t a problem for most TVs but when one of the major selling points of your TV is how thin its design is, it becomes a bit of a letdown when once wall mounted, it can look like any other TV. Lucky for would-be owners, Sony has a solution. Enter the optional SU-WL810 wall mount which allows the 4K HDR TV to only sit at 1.5-inches away from the wall.

Giving the 4K HDR Sony X930D a Spin at CES 2016

by Sohrab Osati | Jan 6, 2016 | 6

Just yesterday, we detailed the newly announced 4K HDR Sony X930D. Designated as the company’s 2016 flagship TV, the X930D packs in the latest Android TV software in a beautifully slim design. Here is a brief look at it.

Sony XBR-X850D (55”, 65”, 75” & 85”) Announced

by Sohrab Osati | Jan 6, 2016 | 0

The highlight from the Sony CES 2016 press conference was their latest 4K HDR X930D. Available in 55-, 65-, and 75-inch (X940D) variants, the newest TV from Sony is the only model being shown on the floor and talked about. While Kaz Hirai did hint that other models could arrive in 2016, clearly Sony wants to focus and only talk about the X930D which they call their flagship unit.

However, on Sony’s own press portal, there is information about another 4K HDR TV, the XBR-X850D. When I asked about it on the show floor, nobody knew anything about the model and after talking with a few Sony reps, curiously their press portal is down. Not to worry though since I have all the revealed information after the jump.

Meet the 2016 Sony 4K HDR XBR-X930D & X940D

by Sohrab Osati | Jan 5, 2016 | 8

Earlier today during his annual CES keynote, Kaz Hirai, Sony CEO and President unveiled the company’s latest 4K HDR televisions. Dubbed the XBR-X930D and XBR-X940D, the newest Android TVs build on their predecessors with an even thinner design, due to a lack of Magnetic Fluid Speakers with full HDR compatibility from day one.

Mike Fasulo (pictured above), President and COO of Sony Electronics:

Sony knows HDR from the lens to the living room – we were among the first to use cameras that film in 4K and HDR and have been on the forefront of offering consumers technology that can bring the stunning experience of 4K and HDR into their homes. Our new lineup of 4K HDR televisions is proof of our continuing efforts to bring the latest and greatest technologies to market that will provide the best home entertainment experience.

After the jump, a whole lot of details on the Sony 4K HDR X930D and X940D TVs.

Sony Pictures Reveals Their 4K HDR Films, Includes ‘The Amazing Spider-Man 2’

by Sohrab Osati | Sep 16, 2015 | 8

Sony Pictures and Sony Electronics have been quietly setting the stages for a future of 4K HDR content. In just the past week, Sony Pictures announced a partnership with Dolby Vision which would help the Hollywood studio master 4K HDR movies for release as physical media and digital download. Following that announcement, Sony Electronics revealed to our delight an expanded firmware update that would bring HDR compatibility to a far larger number of televisions than previously revealed.

Now we’ve learned some of the first titles that will be getting the 4K HDR treatment from the Sony Picture catalogue which can be found after the jump.

Sony Brings 4K HDR to More TVs Than Previously Thought

by Sohrab Osati | Sep 15, 2015 | 0

Perhaps the biggest improvement yet to TVs, 4K HDR televisions are easily distinguishable from their none HDR counterparts with brighter and higher contrast visuals. At CES 2015, Sony revealed that their flagship X930C and X950C 4K televisions would offer the tech via a firmware update.

Now Sony has revised that claim for the better by bringing HDR to additional TVs.

Sony Confirms 4K HDR Support for X930C and X940C

by Sohrab Osati | Apr 20, 2015 | 0

Right after CES 2015, we’d reported on the inclusion of HDR in Sony’s 2015 fleet of XBR 4K televisions. While not every model would offer support for 4K HDR, we were told by fairly reliable sources that Sony’s flagship units would offer them. For those unfamiliar, HDR in a nutshell offers brighter whites and darker blacks at the same time. At the same time, HDR sets provide a wider range of light for the TV to display a picture.

Now, Sony has confirmed that HDR will be coming to their flagship series which means more colors with brighter whites and darker darks. More details after the jump.

Sony Announces 21-Megapixel Image Sensor (Exmor RS IMX230) With Ultra Fast Autofocus, 4K HDR Video

by Sohrab Osati | Nov 17, 2014 | 0

Designed for smartphones (and likely tablets), Sony has announced a new advanced image sensor which offers improved image quality and faster speeds thanks to a new “stacked” design which cuts down on size. Dubbed the Exmor RS IMX230, it’s the industry’s first CMOS image sensor for smartphones to be equipped with an onboard image plane phase detection AF signal processing function. In short, this new image sensor is capable of 192 autofocus points, resulting in much faster tracking of moving subjects that happens almost instantaneously.