Sony Alpha

Sony Talks About Innovation Behind G Master Lens

by Sohrab Osati | Feb 15, 2016 | 0 comments

At the beginning of the month Sony debuted their G Master Lens series, which consists of three new E-mount lenses:

24-70 f/2.8 zoom
85mm f/1.4 prime
70-200 f/2.8 zoom

While Sony has been focusing on capturing the pro-consumer crowd, these lenses instead are aimed to attract professional photographers. Neal Manowitz, Vice President of Digital Imaging at Sony Electronics:

The new G Master brand represents the finest and most impressive group of lenses that Sony has ever brought to market.

After the jump, Sony breaks down their three newest lenses and the innovation that’s packed into them in a video spot.

Sony G Master Lens (24-70mm 70-200mm f/2.8 GM and the 85mm f/1.4 GM) Announced

by Sohrab Osati | Feb 3, 2016 | 0 comments

To go along with the Alpha A6300, Sony also debuted the G Master Lens. Consisting of three new lenses, the new brand is designed to attract professional photographers and works with the company’s full-frame mirrorless cameras. The three lenses are

24-70 f/2.8 zoom
85mm f/1.4 prime
70-200 f/2.8 zoom

More details after the jump, including pricing and release date.

New E-mount Camera and Lens Teased by Sony China

by Sohrab Osati | Jan 28, 2016 | 0 comments

Here is a place we don’t often see early interactions from. Sony China, via their Weibo (popular Chinese microblog), is teasing a new E-mount camera and E-mount lens. Presumably the photo above is for the E-mount camera and I wouldn’t be shocked if it turned out to be the Alpha A6100 that I briefly talked about yesterday. Sony is obviously taking the concept of the tease a little too far in that the photo could be of anything.

After the jump, one more photo from Sony China which hints at their new E-mount lens.

Sony Has a Fix For the a7S II ‘Black Spot’ Problem

by Sohrab Osati | Nov 12, 2015 | 0 comments

Remember how the flagship Sony a7S II has that black spot problem where the camera algorithm inexplicably covers up the sun? As it turns out, the problem is not an isolated incident and spans to most a7S II units. Luckily as we’d presumed, the issue is one that can be solved via a firmware update and Sony is not only aware of it, but on top of it as well.

A statement from Sony is after the jump.

Sony a7S II Has a ‘Black Spot’ Problem

by Sohrab Osati | Nov 6, 2015 | 0 comments

Do not attempt to adjust your computer/mobile device screen. The above photo was taken directly on the Sony a7S II, the flagship full-frame mirrorless camera and has not been accidentally Photochopped in any way. The black spot you see comes courtesy of the algorithm on the camera which likes to black out the sun.

Yea, let’s talk some more after the jump.

Meet the Sony a68 A-mount Camera with 4D Focus & Affordable Price

by Sohrab Osati | Nov 5, 2015 | 2 comments

Unveiled earlier this morning, the Sony a68 is the newest entry level Alpha camera from the number one mirrorless camera maker in the world. Despite its entry level status, there’s a lot to be liked about this A-mount model, which offers a 24-megapixel APS-C sensor at a very affordable price.

If you want to know more, you know where to meet me.

Sony A7S II Now Available for Pre-order, Ships in Months Time

by Sohrab Osati | Sep 17, 2015 | 0 comments

Following the semi-annual Sony lens sale which can’t be coincidence right? the Sony A7S II is now available for pre-order. Priced at $2,999 for body, the full-frame A7S II which was just unveiled, packs in a host of upgrades over its predecessor, including robust 4K recording. Those who pre-order won’t also have to wait too long as the A7S II is poised to be released in a months time.

Meet the Full-frame Sony A7S II with 4K Video

by Sohrab Osati | Sep 11, 2015 | 0 comments

Earlier today, Sony unveiled their latest Alpha mirrorless camera, the A7S II. Building on the legacy of the A7 II, the Sony A7S II offers a similar 409,600 max ISO setting and 12-megapixel sensor – but the similarities end there with a host of new improvements that are designed to give you crisper photos and videos.

Details after the jump.

Sony A7r II Manual Available for Download

by Sohrab Osati | Jul 15, 2015 | 0 comments

The Sony A7r II is already available in Europe for pre-order with orders being fulfilled by months end and a North American release in the next month. The powerful new mirrorless DSLR provides an extensive amount of features that are aimed for the most dedicated of photographers. That is to say that the A7r II isn’t aimed at pro-consumer photographers, and its $3,200 price tag reflects that. As a quick recap, a few of the A7r II highlights include

World’s first Full-frame back-illuminated Exmor R CMOS sensor – 42.4MP
5-axis in-body image stabilization optimized for 42.4MP full-frame
4K movie recording with full pixel readout and no pixel binning
Fast Hybrid AF with 399 focal plane phase-detection AF points
2.4-million dot XGA OLED Tru-Finder w/ ZEISS T coating

Luckily, if you want to know the ins and outs of this new beast from Sony, you won’t have to own one.

New Sony FE Lenses On the Horizon?

by Sohrab Osati | Jul 8, 2015 | 0 comments

There isn’t a ton to go by yet but according to rumors, new Sony FE lenses could be announced within the next week or two. Just recently, the Sony RX100 IV was announced along side other DSLR cameras. After their reveal Kimio Maki, Senior General Manager, Digital Imaging Business Group, Sony Corporation talked discussed all manors of Sony’s digital imaging business going forward, including the 42-megapixel A7R II and RAW support.

Sony Talks 42-Megapixels, Uncompressed RAW & 4K Video in A7R II

by Sohrab Osati | Jun 16, 2015 | 0 comments

E3 aside, where Sony had what some are already calling the best press conference of all time, Sony Electronics has been busy as well with new cameras. Just last week, the Sony RX100 IV was unveiled which features a world first 1-inch stacked CMOS sensor which offers 40x super slow motion which allows you to record movies up to 960fps or super-high-speed 1/32000 sec. which is ideal for sporting events and moving targets.

Alongside the RX100 IV, Sony also unveiled the A7R II, a 42.4-megapixel back-illuminated Exmor R full-frame CMOS sensor powered monster of a camera. After the event, Sony sat down for some interviews where they discussed topics like uncompressed RAW, 4K video, and why 42-megapixels was selected over say a more round number like 50-megapixels.

Those answers after the jump.

Sony to Focus and Expand E-Mount Ecosystem; Will Have 20 FE Lenses by 2016

by Sohrab Osati | May 27, 2015 | 0 comments

Thanks to an internal document from Sony, we’ve learned a few things about their camera strategy and how they see things going forward. Compared to years prior, Sony is selling fewer fixed lens cameras, like their Cyber-shot series. Though Sony still releases new cameras like the Cyber-shot HX90V and WX500, it’s not a surprise that sales have declined. With the rise of smartphones and their ever-improving quality, Sony is in the same boat as other manufacturers like Canon and Nikon. Luckily, Sony has been improving its high-end camera sales where they’re seeing continued growth.

Sony Alpha 5100 Overview

by Sohrab Osati | Aug 18, 2014 | 0 comments

Choosing not to wait for IFA 2014, which is set to take place in early September, Sony has debuted a new mirrorless camera with some great specs at a price we can all get in on. The Sony Alpha 5100, here to replace the NEX-5T, is quite the familiar product. Some noteworthy specs the Alpha 5100 offers include a 24.3-megapixel APS-C Exmor CMOS sensor with BIONZ X processor with a hybrid focusing system that can find your subject matter in just 0.07 seconds. In fact, these are the same features that can be found in the Sony Alpha 6000, which is a far more expensive counterpart. However all is not the same between the two units as Sony taken some features of the Alpha 6000 away while also adding some worthy features that the A6000 lacks.

Meet the Sony Full-frame Alpha A7s With 4K Video

by Sohrab Osati | Apr 9, 2014 | 0 comments

Every year at NAB, Sony dazzles us with new products in their camera and video lineup and this year is no different. CES 2014 made it clear that Sony is going all in with 4K and NAB continued that promise with the announcement of the full-frame Sony Alpha A7s. As the name suggests, this isn’t a rethinking of the Alpha line and instead, an improvement on the full-frame A7 that was announced last year. In short, Sony is bringing 4K video recording to the party with vastly improvement sensitivity which is what the “s” in the name refers to.

Interested? Lets talk details.

Major Update Headed to Sony’s Alpha 7 and 7R

by Sohrab Osati | Mar 14, 2014 | 0 comments

Sony has announced that a major firmware updated is headed to the Alpha 7 and Alpha 7R. For those in need of a quick recap, the Sony Alpha 7 and 7R are part of the company’s new compact fleet of full-frame mirrorless cameras which pack up to a 36.3-megapixel image sensor. In addition to typical bug fixes, the update will also address many issues that the community has had with the camera since its release late in late 2013. So what exactly is Sony looking to address and enhance? Let’s talk, after the jump.