Sony Alpha

When conversations tend to go down towards brand royalty, they tend to turn humorous as fans of particular companies will line up in the crosshairs and defend one company while completely destroying the opposing company with no regards to the actual dealing behind the scenes. What many don’t realize though is that outside of competition, many of these companies in part work with each other in different aspects and divisions. Sure Apple and Samsung are in a bitter patent battle but Samsung also provides many of the parts for the iPhone and iPad. In the gaming world, the PS3 and Xbox 360 tend to be a case of water and oil yet Sony and Microsoft have recently worked on a new DRAM format together and Sony computers use Windows and Microsoft Office which is where Microsoft makes its majority of its income.

The camera world tends to be no different as Sony, Nikon and Canon continue to battle each other out. So although there are plenty of reports praising Sony and their DSLR strategy and studies showing that Sony currently holds the second highest camera market share and is closing in on the number one spot, fans of other brands will still find some way to skew the reality of the situation and form a narrative that best feeds their mindset. Because of this, it’s always refreshing to find reports where a company is actually using parts from their competitor. In this case, the current Nikon D3X uses a Sony 24 megapixel sensor, a part that can be found in the Sony Alpha A900. Nikon also plans on using Sony sensors in their upcoming D4 DSLR which is rumored to be the same 36 megapixel camera sensors that will be making their way into Sony 2012 FF translucent cameras. So the next time that you want to completely lay waste to a company that you might not be fond of, it might do you well to do some research and see what parts are in your own product and even better to remember that there are people on the other end of that product, not just corporate bricks.

[via SonyAlphaRumors]