Rachel Gunter, ironically from a site called Market Realist, has written probably the most outlandish and delusional thing I’ve read in some time about Sony. Now when I call out sites, I tend to do it when they’re being unfair to Sony or have little understanding of the company which unfortunately happens far more often than it should. In this case, it’s perhaps clear that Gunter has little understanding of Sony, its competitors, and the market they operate in.
Sony (SNE) could cause Samsung (SSNLF) and Apple (AAPL) nightmares in 2017, a year that many smartphone makers hope could offer a dramatic turnaround in their handset operations.
In just the past few months, I’ve written multiple times about the less than stellar status of LG and HTC when it comes to their mobile divisions, but I’ve never once gotten the sense that any smartphone maker was thinking 2017 was going to be the year for “dramatic turnarounds.” In fact, most evidence points to many vendors looking to considerably scale down their mobile efforts and shift focus to other ventures, like VR. Below is a chart of smartphone vendor shares so you would understand if I’m a little skeptical about how Sony plans to cause nightmares for Samsung and Apple.
When the Sony Xperia Ear, the AirPod-like headset, was 
If you went back in time to 2015 and heard that Sony was one of the key contributors to Android O, the next iteration of mobile software from Google, would you believe it? After all, Sony has been plagued by their reputation for delivering Android updates at a snail’s pace in the past, something that has been drastically changing in the last 12 months. To that point, Sony was the 
You know what Sony’s amazing at? Designing products and winning awards for them. You know what Sony is terrible at? Telling the world and not regular readers of sites like SRN that they make these fantastic products.
